We had the good fortune of connecting with David Bruce and we’ve shared our conversation below.
Hi David, we’d love to hear more about how you thought about starting your own business?
I (David) grew up cherishing my Mother’s desserts and always enjoyed sharing them with my friends. Of her many tasty treats, the peach cobbler seemed to resonate the most. For many years, she has been inundated with requests for her delicious cobblers, from family, friends, and acquaintances. After leaving my job in 2018, I approached her about starting a business selling her pies. Our belief – and it’s been proven – is that Evelyn Bruce’s peach cobbler pies are the best in the world, and my mission is to have everyone try some.
What should our readers know about your business?
Since the introduction of Aunt Evelyn’s dessert line in 2019, we have doubled our sales in each of the past 2 years. Liella Foods expects to exceed $200,000 in sales in 2022 and increase sales over the next three years to 8000 pies per month which would result in sales of over $2 Million annually.
We are committed to providing high-quality dessert products consisting of pies and cobblers on both a wholesale basis to restaurants and via e-commerce sales to retail customers. Our Internet sales are primarily through popular online portals such as Goldbelly, ezcaterer, GrubHub, and UberEats. Additionally, we have been invited to appear on the QVC shop[ping network in July 2022.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Available in Metro Atlanta at Candler Park Market, Dogwood Pizza, Stone Mountain Public House, and The Craxhouse. Aunt Evelyn’s Peach Cobblers are available in Metro Atlanta at the following locations: Candler Park Market, Stone Mountain Public House, and Dogwood Pizza.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
PREP Atlanta Commercial Kitchen management, especially COO Doug Marannci, for their mentorship, support, and expertise in helping us develop a viable business model.