Meet DatChic | DatChic PR & Marketing

We had the good fortune of connecting with DatChic and we’ve shared our conversation below.

Hi DatChic, we’d love to hear more about how you thought about starting your own business?
Ironically, I never had any desire to do anything in the music industry. My career had always been in sales and I had earned decent money. When I moved from Florida to Atlanta, I was fortunate enough to keep my position with the company and work from home. This lasted until around 2012 and I was devastated, I now had to find a job but that also meant I would probably have to commute. This led me to working for a couple of smaller companies which ended almost as quickly as they began. Then one day, I came across an ad for a radio station that was hiring. I submitted my resume, scheduled for an interview and was offered the job during the phone call. Needless to say, I was excited, it was a work from home position and I love music. So I thought it should be interesting, I mean the way it was pitched to me was that we were helping unsigned artist get their music out there and letting them tell their story. It was pitched to me as “we are helping them, so many people take advantage of artist”, we are on their side. Sounded great until I received all the paperwork, then I realized they were charging these outrageous amounts, so it seemed like they were doing exactly what they had accused others of doing. It was then I decided to create my own company, and the premise was simply to help artist take their career to the next level without breaking the bank or selling themselves to the industry. So with no plan, no contacts I started my company. I would say I’m definitely a “fly by the seat of my pants girl”.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
So what I found in the music industry is that it’s definitely not something I recommend to anyone. Especially now in the digital world, it’s almost impossible for artist to truly make money. As a matter of fact, they make the least, especially if they are not the song writer. Nothing is cheap or free and sadly, artist are not equipped with a budget or if they had one, they spent it in the wrong places. I have spent countless hours helping, giving time to explain things, build websites, and much more. Being a woman in music makes it almost impossible to be friendly, everyone assumes you are flirting, really have to be a b*****. It was this that led me to focus very little on music and take all of my skills and focus on a group that I can identify with, which is why I decided to work with small business owners. Everything that I used in music could also be applied to small businesses. Plus I expanded my network so that I can help small business owners in many ways, whether it’s website design, SEO, Social Media Marketing, business loans, merchant processing and more. This works well because I can empathize with their growing pains as a business owner.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well anyone who comes to Atlanta, if the braves are playing, definitely have to take in a game. I’m not even a baseball fan, but something about being at the stadium makes it all worth it.

Next we would definitely have to hit some music festival. There are several to choose from so we would probably spend a weekend at one of the local weekend events.

No one can come to Atlanta without visiting the Georgia Aquarium. Although I’m not fond of zoos or circus, I feel those exploit animals. The aquarium is involved with some great rehabilitation programs. So much to learn and explore there.

I would definitely have to visit six Flags. Nothing better than some great exhilarating rides and the water park as well. This is definitely a day to just ge a kid again.

The last day would be a choice between a tour of maybe the Coca Cola plant or Fernbank Science Museum. Then end it off with a afternoon and evening at Underground Atlanta to pick up some local styles.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The biggest shoutout I have is for God and my son. If it wasn’t for God, I would never have made it this far in life. Everyone can take credit for where they are in life, but I can only give thanks to God, without the guidance I could have been dead. Spending many years in California, listening to my favorite gangsta rap, believe me when I say I made some crazy decisions. God took care of me for a reason and that’s because he planned to bless my life with the most amazing gift ever. My son, and now after looking back through all the trials and tribulations I had to overcome, it was all to prepare me for this life. He’s my biggest supporter and I love him so much. The final person I want to shout out to is the artist Rotti Avenue. This is the first artist that I worked with solo. Rotti had enough faith in me to follow a few suggestions. Rotti Avenue’s music is like none other that I have ever heard since my all time favorite 2 Pac. They are completely different genres, but both make me feel their message. Music is a second language to me, and if I can feel it, that’s what matters. Rotti had no music released when we first met, after listening, I felt compelled to work with this artist. We released an EP, put one of the songs on a radio campaign which landed on the Billboards and charted in France. Truly amazing for a true first time artist relationship. Prior to this I had just focused on helping artist with websites, social media, distribution and minor things. This was definitely an experience that I loved every minute.

Instagram: @datchicprmarketing

Linkedin: http://linkedin.com/in/datchicsartist

Twitter: @Datchic4

Other: Currently re vamping website. The best way to reach out is LinkedIn or IG. But I can share one of my funding websites. This is an affiliate site pointed to my own domain.