We had the good fortune of connecting with Darius Winfield and we’ve shared our conversation below.
Hi Darius, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own business was to start something my niece (Corrie) can take over and own. I was inspired by companies like Walmart , and the Walton family. I also wanted to have a way to channel my artistic views.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a creative director at Winfield. I attended the Illinois Institute of Art-Chicago. I majored in Fashion Design / Art, and received my bachelors degree. I’m also a rapper under the name “D-Win”. I was part of a hip hop duo called “The Rocketeers”, also with “Lance Skiiiwalker”. We were nominated for a MTV Award and toured the US doing shows. I wen’t to college in Chicago, as a way to leave Indianapolis, IN. I just needed a changed and I wanted to see what else was out in the world. I’m most excited when people who don’t know me buys my brand and tag me in the post. These are just my ideas I created in my computer and put out into the world. What sets me apart from other’s is my telling my story, from my point of view, and which can only come from me. I’ve taken all of my influences, experiences , journeys and rolled them into one. I got into my profession by moving back to LA, and starting a brand from scratch. People contact me all the time and I do contract work to help them fulfill their vision. It hasn’t been easy, I’m far away from my family again, so that’s been the hardest part. I deal with it by, just putting in the work, so I can be at a level where I can just fly out any time to see them. I take mental health days to process everything, as a way to deal with it. I also put everything, I’m going through into my music as a sound track.
A few lessons I’ve learned is: Networking is key, presentation is very important, and staying true to yourself is the way to no compromise.
I want the world to know that my brand is inspired by a variety of vintage items, and me taking certain silhouettes and tweaking them to my liking. I’m also a gospel rapper and every talent I posses is to honor God.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Sunday- I would offer them to go to church (Peace Apostolic), I would offer the Melrose Trading Post as an option also. Hotel Bel Air
Monday-Getty Villa, Silverlake Ramen
Tuesday-The Grove , Comfort LA
Wednesday-The Beverly Center, Jonah’s Kitchen, Santa Monica Pier,
Thursday- Maxfield, Bape, Fred Segal, Cafe Fig DTLA , Nike Ice Cream
Friday- Order from Veginning , The Wardrobe Department, Sant’olina
Saturday- Cara Hotel, Venice Beach
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother Janie get’s 50 perfect of the credit. When Jordan’s use to come out on Wednesday’s, she would leave work and bring them to my school. I’ve never in my life seen my mother smoke, drink, or even heard her curse. I was raised in church and the love and fear for God kept me out the of trouble. She instilled in me to be a hard worker and I honestly had more than kids who had two parents. Without my mother I wouldn’t be into fashion, she always kept me and my brother laced. The other half goes to the city of Chicago. I got to single handedly watch the street wear and music culture start. I was also blessed to be apart of it, and I got to be inspired by so many goats. Living in Chicago, let me know I could really make it if I can make it there.
All images were taken by Katie Munch @ktmiinch