We had the good fortune of connecting with Daniel Richardson and we’ve shared our conversation below.

Hi Daniel, what do you attribute your success to?
I got into the roofing industry about 5 years ago, and I started seeing all the inefficiencies and unkept promises contractors were making. I saw homeowners unhappy with the process and knew roofing didn’t have to be complicated. Owners often times try to stay insulated or avoid being involved with a customer directly. I learned very quickly that’s where things start to break down. No one taking ownership – not even owners. My business partners and I knew the driving force behind success in any businesses is communication and customer satisfaction, and with three owners actively involved our customers know we will always do what it takes to make them happy. So we started Rad Roofs with the first principal being the customer service, and as a result referrals are our main source of business.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a roofing company that focuses primarily on residential and multi family shingled roofs. We stand out because of the customer service and customer satisfaction we offer. We are a GAF certified installer which allows us to offer extended warranties which are backed by the manufacturer. Starting a roofing company and growing it at the rate we have has not always been easy. It’s a lot of late nights, long drives and pure sweat. The biggest challenge is always logistics and weather. Georgia is a beautiful state but not always conducive for roofing. Every week schedules get flipped upside due to weather forecasting. The most important thing that we’ve learned is transparency and taking ownership in what we do. Most homeowners only put on 1-2 roofs in their life time. It’s a big investment and not everyone knowns a roofer so there are a lot of new relationships that we make everyday. Trust is the most important thing going into those since we are protecting a persons most important asset, their home. Our brand is rooted in building trust with our clients and keeping them in the loop every step of the way.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This question always stresses me out. There are so many great things to do in Georgia. I recently had my godson in town and his favorite thing was the Georgia Aquarium. When I have friends in town though it’s all about eating. Barcelona is a favorite for tapas. Empire State South for good southern refined food – Hugh Acheson the chef does all things to perfection. Otherwise I’m a huge fan of the BeltLine, Battery Park, and Avalon. Love that they are all so walkable with plenty of options every step of the way.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I was fortunate to have worked for Calvin Klein, the man, when I lived in New York. I worked with him personally, and learned so much about drive, hard work, thinking outside the box, and the importance of being your own motivator. People often times think about wanting to do something or dreams they have, but until you start actually doing that thing it will always stay a dream. There’s a classic story Calvin Klein use to tell about when he started out and rolling a cart of clothes up Manhattan streets to showcase his work to designers and editors. He could have boxed them up and sent them with a messenger, but he knew at the end of the day it was up to himself to make sure his dreams became a reality. This story and all the lessons he taught me over the years will always stick with me. I’m reminded everyday because of him that it’s up to me to do the work to be successful.

Website: Rad-roofing.com

Instagram: @radroofsga

Facebook: @radroofsga

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