We had the good fortune of connecting with Csandra Rosetta and we’ve shared our conversation below.

Hi Csandra, what is the most important factor behind your success?
Persistence. There were hurdles in learning what kind of jewelry I wanted to create, techniques to improve my designs, and how to best market myself and my brand. I had to accept that I would have failures before I would have success. I would work on a technique for weeks only to find myself unsatisfied with the end result, take a few days to regroup, and then try something new until I created something I loved. There were certainly days where I wanted to give up – there still are – but I look at my family and the life I allow myself to live by working for myself and it inspires me to keep pushing. My brand has evolved remarkably over just the past year as I found what worked and didn’t work for my style and vision. That persistence has allowed me to expand from online retail to wholesale in just under a year of launching!

Alright, so let’s move onto what keeps you busy professionally?
Since I was a young teen, I have never been satisfied with sitting still. I have a wild imagination and a need to be creative. I could never settle on one hobby – I played an instrument, made polymer clay sculptures, crocheted scarves, sketched favorite anime characters, took photos of flowers and animals, really anything that caught my attention. As a young adult, I settled into retail work while taking care of my first son and it was stifling. I was great at my job, moving up management ranks quickly, but I never felt fulfilled. I took photography clients occasionally, but family photos just were not my strength.

In 2019, I moved to Atlanta and began attending editorial and styled shoots and discovered an entire new world. I began taking on intimate, small weddings and creative projects. During that time I would sit down and make necklaces and bracelets for myself, but the idea of taking the leap from “hobby” to “business” was terrifying. When I found out I was pregnant in 2020, I knew I wanted to work for myself full time, so I took a leap of faith and opened my Etsy shop.

It wasn’t easy in the beginning. My first listings were copper electroplated stones and sculpted pendants. I loved them, but the process of creating them was time-consuming and not practical with a new baby, and I was struggling with bringing traffic and sales to my shop. I took a break, put the shop in vacation mode, and began trying other techniques. I spent hours reading blogs and watching videos to study marketing on Etsy and Social Media, and I put what I learned into action. I was nervous when I relaunched my shop, but new branding, better marketing, and a more consistent product style has made an incredible difference. I’m now able to cover my shop, pay personal bills, and have started expanding into wholesale markets in less than a year since my initial launch.

Wildheart is so special to me in that it is more than my brand. It represents my dreams and goals, allows me to do a job that I love, and live a life that I can enjoy with my family. I’m excited for the future of my brands. I still take creative photo projects and have plans to start a series teaching other entrepreneurs how to create content and take better product photos. I also have another business plan on my table that I am excited to announce this summer!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have been trying to get my friends to visit for the past year just for this! There is so much to do, and even after three years in the area I am still checking things off of my list and replacing them with new experiences just as quickly. My partner and I love to visit the state parks. I would have to take my bestie kayaking at High Falls State Park, and just a ways down the road to Indian Springs State Park to play in the water. Noah’s Ark Animal Sanctuary in Locust Grove, Arabia Mountain, and Panola Mountain, and so many more. We love visiting waterfalls and there are so many!

There are too many great food stops to squeeze into even one week, but Canoe, Hajime, Tin Plate in Conyers, and City Pharmacy in Covington are must-visits on the list. We would have to spend a day in the city do all of the typical touristy things – visit the aquarium, Centennial Park, Piedmont Park, The Beltline, Krog Street Market and tunnel, Ponce City Market. The Atlanta Botanical Gardens seem obvious, but Gibbs Gardens in Ballpark is also gorgeous with a beautiful Japanese Maple display in the fall, and Vines Park in Loganville is quaint and scenic.

An absolute on the list would be to spend Friday night at Battle and Brew! We enjoy meeting up with friends there for great food and gaming.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Honestly, I wouldn’t be where I am today without my grandparents and my mom. They have always encouraged me to be fearless and authentic and supported every endeavor. Every craft or project I wanted to take on, my mom always got me what I needed. As I entered adulthood and the workforce, they encouraged me to take risks and celebrated my successes. When I made mistakes – and I have made some really big ones – they helped me correct them and have healthy discussions on how to learn from the situation. When I needed help, they were always there. My mom shares every post I make about my business! One of my goals is to be able to give back to them as an adult for all of the times they were there for me.

Website: wildheartjewelco.com

Instagram: @wildheartjewelco

Facebook: facebook.com/wildheartjewelco

Other: TikTok @wildheartjewelco

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