We had the good fortune of connecting with Corrie Ladd and we’ve shared our conversation below.
Hi Corrie, have there been any changes in how you think about work-life balance?
The idea of a work/life balance is a sometimes foreign concept for an individual that owns their own business. For me, one of the prime motivations for starting Korai Goods was to have sovereignty over my time. This entails making 1,000 micro decisions every day, that inch me closer to both my personal and professional goals. Whether that be factoring in rest, which is essential, or deciding to work late into the night to get an order out. The balance comes in identifying one’s own set of priorities, and trying your best to take steps in that direction… easier said than done, for sure. My goal today, versus 6 years ago, is to remember that I’m human. That I make mistakes. That I need time to recuperate. That I need to talk to family and friends. That I need to see the ocean at least once a year. And that building a family is right up there with building a business.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My current work is primarily pottery, which I am somewhat new to. It’s only been about two years working professionally in this medium, and previously, I hadn’t touched it since college. I am most proud of how I’ve been able to cobble together a working studio in my home, and have been able to consistently grow the entirety of my business over the last 6 years. The journey to this point has not been easy by any means, but has been the most rewarding challenge that I’ve ever taken on. I’ve never known this level of pride/validation/sense of accomplishment, and I’m grateful to everyone that has had the patience and endurance to walk along beside me. When thinking about my brand, and what I’d want the world to know about it/me, is that I care. I care about everything that goes into it. From the materials, to the design, to the functionality, to the customer service, absorbing the constructive criticism, and making positive change for the greater good. All of it. I want you to love your piece. I want you to find use for it in your everyday. I LOVE seeing pictures of it in your space, and knowing that it sparks joy. This is what gives me the highest sense of accomplishment.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oooooooh boy. This is the best question yet! 1) Kimball House – Award winning cocktail program, insane food, and the BEST raw oysters I’ve ever had. Hands down. 2) Watchman’s – Kimball House’s sister restaurant. See all the accolades listed above, and add a touch more seafood to the menu. 3) Lloyd’s – They have Monday night crab legs, a fabulous $5 dirty martini during happy hour, and one of my favorite decors of any Atlanta restaurant. 4) Leon’s – Forever one of my favorite patios to visit each spring. Great food. Great cocktails. *I guess all of my hangs include good food and even better drinks.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There is no way that I can narrow this down to one person, but maybe I can include a list of some other ladies that are working just as hard, if not harder. I have to include Rachael Reidinger of Neva Opet, Kelly Cano of Seven Ten Shop, and Sophia Keys of Apricity Ceramics. These ladies have supported me unconditionally. They have woven an emotional safety net that I have fallen into more times than I’d care to count. I trust them wholeheartedly in both personal and professional matters, and can honestly say that I rejoice in all their individual achievements and milestones. They are a priceless network of like-minded women, that I wouldn’t trade for the world.