We had the good fortune of connecting with Cheryl Nomdarkhon and we’ve shared our conversation below.
Hi Cheryl, can you walk us through the thought-process of starting your business?
I started my styling business in September 2020. I’ve always loved styling outfits for myself and giving style advice to my family and friends, so it seemed like the right time to reinvent myself after I lost my job as a training and development manager last year. I went back to school and studied fashion and styling, and became a certified stylist.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is called Uncover Your Style, and I offer virtual styling wardrobe edits, personal shopping and styling packages. My whole mission is to help women (and men) discover their style sensibility. That is – knowing how to style your outfits with ease, how to shop with intentionality and exude confidence. What sets me apart is that I am a certified stylist, and I come from a corporate training background, so it’s not just about what you wear; it’s who you are being when you get dressed (i.e. your personality, your sense of self and your level of confidence). I’m still in the beginning phases of my business, so my biggest challenge thus far has been the pandemic. I’m unable to see clients in person in Toronto yet because of our lockdown.
The one lesson I’ve learned along the way is not being afraid to ask for help, especially with meeting other stylists in the industry. It’s not a competition, and we are all unique
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Post-lockdown: I live in Toronto, so the first thing I would do is take my friend to the downtown core, Yorkville area where there are patios and designer stores along the street. We would eat lunch at Sassafraz . I would then go to the Art Gallery of Ontario. Day 2 would be to go to Kensington Market (to go thrifting) and then have dim sum in Chinatown. The other tourist attractions to take in, would be the Eaton Centre, Queen St West (which has lots of boutiques and street fashion). At night we would head to the Drake Hotel for drinks. For a day trip, we would walk along the boardwalk and have a picnic along Cherry Beach.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to acknowledge Lousia Gabriel, the Director of the Style Academy Int’l (where I studied); Chi Ilochi (fellow stylist and graduate from the Style Academy); Christen Johnson from Black Women Who Style
Yelp: Uncover Your Style
Mike Gillespie [yellow dress and black jumpsuit]