We had the good fortune of connecting with Charlene Assam and we’ve shared our conversation below.
Hi Charlene, can you walk us through the thought-process of starting your business?
Absolutely, TheMigrantHope was started with the intention of sharing information on personal finance and self-development for young professionals. I have always been very passionate about financial literacy especially considering some mistakes I had made of my own, so I wanted to use this opportunity to help others not make the same mistakes. More importantly, we wanted to make this information as easy and palatable considering finances can be daunting.
In creating TheMigrantHope, I strived to be very intentional with all of our content. Our goal has and always been to inspire intentional choices because each day we are faced with choices that we have to make. Therefore, we hope that with every choice, our audience is able to be intentional even with their financial choices.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Looking back at the past 2 years, I am so proud of all that we have been able to accomplish. Growing up, I have always been someone who loves to talk. I love sharing and telling stories and even till this day, you will catch me doing that. Hence, I decided to channel my voice into something which could be productive yet also fun, hence the birth of TheMigrantHope.
Our name truly emulates who we are as a brand. As an immigrant, I wanted to use our content to inspire hope and give others a reason to live and be successful. From college, I have been always passionate about personal finance and knowing how important money is to our daily living, I knew I wanted our content to be centered around that.
We started with a youtube channel (which is still live & active), but gradually as our audience grew, we started hosting in-person events which allowed us to go deeper on matters which were pertinent in our society. These events have since become part of our brand as they focus on matters concerning wealth, money with focus in the black and African diaspora community.
This journey did not happen over night. There were lots of hurdles I had to overcome, especially mentally. I really had to believe in myself and the power of my message. There have been many times, were I feel sorry for myself because we are not growing as quickly as I would like our brand to. However, I keep reminding myself and also really trusting in the work and knowing there is a goal here. You really have to have a strong “why”.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Absolutely, I would help you plan a fun 3-day weekend. Atlanta is an awesome place which has a lot to do;
Friday: You should definitely visit the world of Coke (the tickets are affordable and you can learn something or two), make your way across the field to the Civil Rights museum. This museum is super illustrative yet very powerful. For dinner, make sure you hit up Las Magaritas for some affordable drinks with a nice atmosphere; while you are out go to Sivas- for a bit and some hookah and great music
Saturday: Make your way to brunch at Atlanta Breakfast Club. Depending on your vibe, suite lounge is always vibe for some great turn up. Explore the city; visit piedmont park, take a stroll on the beltine- ride some scooters. Depending on how you are feeling, you can go clubbing at Vods, Evangadi- amazing lounges
Sunday: Hit up some more brunch at Breakfast at Barney/ Roc South or Cirque. If you can make it to church stop by Victory Midtown.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love dedicate this feature to my amazing and thoughtful supporters. For the two years, we have had tremendous support from our audience. Thank you for all the wonderful feedback, criticisms and always looking for a way to make me better. Our supporters are based throughout the world, and none of this would have been possible without them. Lastly, I would love to openly thank my family and especially my parents who are forever my cheerleaders and support me in every single endeavor.
Photos By: juju.studi0 on Instagram