We had the good fortune of connecting with Brandon Abernathy and we’ve shared our conversation below.
Hi Brandon, is there something that you feel is most responsible for your success?
The most important factor behind my success has to be my change of mindset. Some people do not feel like their inner thoughts is a good place to be but for me, it is where my life makes the biggest changes. From my injury, to graduating school, when my mindset changed my life changed. When it comes to my brand, I participate in whatever lane I pick. I tribute that to my hard work and mindset. If I do not know exactly how to do something, I go find the answer. A lot of times when we want to accomplish a goal we think we need the hottest and latest equipment. When you focus around you the answers and help are already there. When it comes to success you cannot be afraid to put in the work. The Bible says the faith is dead without the work, so apply it to your life. My father taught me to always be nice, respectable ,presentable to people and leave a lasting impression. The more that I put myself out there the more opportunities came my way. From there it is just about working and staying ready. The truth behind business is having a tangible product to offer, the truth in branding is a tangible product people believe in. Set your mindset on positive things and positive things happen.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is an extension of my personality. Whatever I can think of or whatever I like in my head, I try to express it in my business I also express my art in business. I found out about of a lot of these skills while running a franchised shoe store. The business was starting out so I influenced a lot of the business. The experience let me lead in ways that I never was asked to. Also it showed me that I have more skills than I give myself credit for. Whether the lane is photography, videography, sales, community philanthropy or social media marketing, I was able to effect all of those avenues. From that 2 plus year experience I have been able to grow as someone who can handle both sides of the business. I am mostly excited for the chance to grow in the business world. Even though we have had success early, the brand is still growing and fast. It was not easy to get here. It takes a lot of self branding and hard work to sometimes just get the small chances and opportunity. The way to get through that is to know that everyone has their own path. My path is not my neighbors path and my opportunities are for me. The biggest lesson I learned is that business or art is just that, art. There is enough business, money or satisfaction to go around. Understanding that your personality or art is yours and that is what your customers want. I want the world to know that 3 Cent Media Ventures was a brand that stood for self empowerment and elevating yourself. We are a brand that believes that you will obtain success if you stack, pray and stay out the way!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If someone is coming in town (pre-COVID) we first have to set the scene to spring time so we get the vibes in and outside. The week starts on Sunday so most likely we can start with brunch at one of Atlanta’s lounges. The music and people are always live especially on the weekend for the day parties. During the week, can be filled with fun and action by going Axe throwing or places like Pin and Proper. By spring time depending on the month, baseball at The Battery should be back going. The Braves are good and the stadium has a bunch of other activities besides the games. The best bang for your buck will always be the heart of the city. Everything is in walking distance like Centennial, the Aquarium and Atlantic Station not too far away. At the very least, I am interested in anything outside of a club as long as I have space to move and hear myself.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
DOUBLE A! I want to dedicate the biggest shoutout to my wife Aryn. When I started my business she was ready to go and has stood beside me the whole way. From just her support to how she brands me herself it has really made a lasting difference. She understands my new life and has had to shift things to accommodate my new venture in entrepreneurship. I couldn’t ask for a better supporter! I also want to thank Aubrey Williams Artist Director of the ACTivists for bringing me on with her play Black Matter. It has really allowed me to not only work but to watch and shadow another member in the media space. No shoutout is a shoutout without tributing success to all of my friends and family who never stop loving me. Lastly, thank you to my 3 Cent Media family. Everyone who I work with has helped me grow so much and I am forever grateful!