We had the good fortune of connecting with Amber Williams and we’ve shared our conversation below.

Hi Amber, what led you to pursuing a creative path professionally?
I started my “As-I-Amber” blog in college because I wanted an outlet to express myself and write about things I didn’t see people that looked like me in mainstream pop culture or media talk or write about. I have a bachelor’s degree in mass communications and after graduating and starting to work in the corporate world, I still desired to have a creative outlet, but realized with the rise of social media, quick posts, and texting, most people’s attention spans were becoming shorter. People aren’t always in the mood to sit and read an article or post, so I decided to shift my website from just being blog posts to adding podcast episodes and music playlists where people can listen anytime, anywhere and that has been successful for me. My very first podcast episode aired in 2016 after I attended Beyoncé’s “Formation World Tour” in Atlanta, GA. I originally decided to “get information” and create the podcast to give a review of the concert because so many people asked me. “How was the show?” So, instead of typing an essay about the epic performance and experience, I decided to verbally speak about it and post pictures from the concert on my social media and received multiple “likes” and comments and that has been successful for me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have a background in mass communications and have done voiceover work and social media marketing for Sportsvisions TV and Radio Show. Additionally, I am involved with Fort Valley State University’s Columbus, Georgia Alumni Chapter raising scholarship funds and managing the chapter website and social media posts. During my time as a college student at Fort Valley State University I studied abroad in Rome, Sienna, Capri, Pisa, and Milan, Italy. This cultivated my love of traveling and learning new things about art, music, and media. After I came back to the United States after studying abroad I chronicled my time overseas on my alma mater’s website and even won third place for Fort Valley State University’s 2013 Research Day Oral Presentation. These experiences expanded my mindset and also prompted me to blog, curate, and produce podcasts and playlists about life and pop culture.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to see an exhibit at The Columbus Museum, then go to Freeze Frame Yogurt Shop, and to see the Riverwalk in downtown Columbus, Georgia. I would also take them to the National Infantry Museum to learn about how Columbus, Georgia has a large military presence in Fort Benning which is just a few minutes from Columbus. I would also take them painting at Painting With a Twist, and take them to eat dinner at Mikata Japanese Steak House and Sushi Bar.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out my mom and dad for always praying and believing in me.

Website: www.asiamber.com

Instagram: asiamber

Image Credits
Photographer: Henry Jones

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