We had the good fortune of connecting with Amber Saunders and we’ve shared our conversation below.
Hi Amber, what principle do you value most?
Authenticity. I believe that being who you are is the key to success AND to a happy life. It is the bravest thing you can do for yourself and others.
I believe it was Ralph Waldo Emerson who said “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
There are so many different messages thrown at us that try to subtly try to make you feel like you need to do more, be more, and have more, or flat out say you are not enough. Even the messages that we received as children still impact us as adults. All those voices in your head can make you feel like you are not enough just as you are.
That’s no way to live.
Authenticity is the only way. You have to know exactly who you are, how you want to show up in the world, and just be that. Your tribe will find you. The clients/customers you want to serve will find you. You won’t have to put on a show or be something else to keep them because they will be attracted to exactly what you have to offer.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Early in my career, my grandmother passed away. She was prepared. Then a little later my uncle passed, and he was not. The difference was dramatic. I realized I wanted to help families prevent the pain, confusion, and needless waste that comes from an unprepared death.
I was already helping entrepreneurs protect their brands and businesses, so helping them create and protect their legacy fell right in line with what I was already doing.
Now, I work with business owners, busy professionals, and first generation successes who want to set their family up to continue their legacy and don’t want to deal with low quality solutions or have to micromanage the process.
We take so much time putting thought into how we want to live life but not how we want to leave it. But, both of those things matter. It isn’t a morbid idea. What happens to the business you’ve put your blood, sweat and tears into if you get sick? If you get into a car accident right now, who will take care of your children? These are real and practical questions that people avoid because they are scared that if they talk about it, they will hasten its occurrence. Or, it’s just plain old uncomfortable for them.
But talking about it and realizing that we don’t have all the time in the world helps you appreciate every single moment you have.
We try to ask the hard questions and make people comfortable with the uncomfortable so people can reclaim their legacy and truly build the generational wealth they desire.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Taco Tuesdays – Tuza Taco on Howell Mill is my favorite
La Tavola – my favorite Italian spot in Atlanta
Hal’s – of course
JoJo’s beloved cocktail lounge
Optimist – my favorite seafood and cocktail spot
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to dedicate this shout out to Dean Sheryl Harrison at Atlanta’s John Marshall Law School. Dean Harrison is a tireless advocate for the students at John Marshall. She has helped so many students and attorneys over the years and doesn’t get enough credit for the work that she does.
Kalita Conley with 323 Creative Images