We had the good fortune of connecting with Amani Richburg and we’ve shared our conversation below.

Hi Amani, what do you want your legacy to be?
My personal legacy and the legacy of CapEx have yet to be fulfilled. The great civil rights and education legacy of my grandmothers and grandfathers in South Carolina provided the rights and opportunities I utilized to develop the concept of CapEx. I never met any of my grandfathers, great grandfathers, or great grandmothers but it was always communicated to me by my teachers and elder adults in the state of South Carolina that they recognized who I was without knowing my name. There are times when I feel like I knew my Grandfather Albert Richburg all of my life. Many of his colleagues communicated his physical traits such as his baritone voice was; his smooth walk; his compassion for people; and the leadership he provided in South Carolina. I have a sense of pride knowing that the torch has been passed to me and my generation. I sometimes feel I like I knew him all of my life as I was reminded of his traits from how deep his voice was; his smooth walk; the compassion he showed; and his sense of great leadership in the community. As I grow older, I wish to replicate his reputation and notoriety and promote his legacy with CapEx.
When it’s all over for me, I want my legacy to reflect that I was a driven young Black Man from Greenville, South Carolina who saw an opportunity to bring his community together and be a role model for the youth. If you stay consistent and honest with yourself, you can accomplish a lot. My father would always quote his father and tell me, “Do what you have to do Mister.” As I grew older, I often repeated that quote to myself and applied it to my brand Capitalizing Executives CapEx, LLC. After my summer collection, instead of just selling merchandise, I wanted to establish relationships and network so that CapEx can elevate and grow with a consistent momentum.

My alma mater, Christ Church Episcopal School partnered and collaborated with the CapEx clothing merchandise and made my clothing line available to the upper, middle, and lower schools on the school students. On March 14th, 2021, I gave aspiring music artists a platform to perform and entrepreneurs in the area a chance to show the community their products and services. On June 26th, 2021, I’m planning a larger event that I want to make annual for the Greater Greenville County community called “Cap Day”. The “Cap Day” event will host entertainment, vendors, inflatables, and a 5vs5 Basketball Tournament. A percentage of the “Cap Day” proceeds will be donated to a charity in the Greenville community. The purpose of this event is to bring the Greenville community together. As I’ve gotten older my hometown hasn’t had anything positive happening due to many deaths as a result of gun violence. I want to bring change to my home by setting up loving, fun, and enjoyable events for my generation. All these goals are part of the vision I have so when I get older, my children, grandchildren, and great-grandchildren can think of me as a superhero they can be inspired by.

Alright, so let’s move onto what keeps you busy professionally?
As a Young Entrepreneur, I feel like keeping a consistent positive momentum is the key to success. Writing out plans; having great people to discuss and bouncing ideas off of each other helped a lot to help me get to where I am with CapEx. This was not easy, and it will never be easy but what is life without a challenge? Overcoming obstacles all stem from trusting God first; accepting criticism (good or bad); having a loving and great support system; not rushing the process, and taking everything one step at a time. Lessons I’ve learned along the way are that preparation is key to success and always be prepared for the unexpected and adapt and “Capitalize” off of any opportunity that presents itself. I want the world to know CapEx is a brand about uplifting yourself and having confidence that you can do whatever you set your mind to. When we say In Cap We Trust the slogan is to give yourself the confidence to take on anything and everything at 110% so that when you put on the clothing, it gives you confidence from the way the clothes feel to the different styles and designs that are shown as well. What I want the world to know about Amani Richburg is that I’m a Young entrepreneur trusting God on the path to success so when I’m older I want my story to be about a Young Man from Greenville SC that had a vision, Capitalised and Executed every opportunity that came his way 110% and no matter what it was I gave it my all.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A Week long trip I’d let my friends choose what they want to do but when it comes to food and hanging out in the city I’d suggest places like Escobar and Oak as far as hanging out. Food choices are very optional with there being so many different places to eat but my go-to is Kelz Kitchen and JJ’s never fails.

Who else deserves some credit and recognition?
I would like to shout out to everybody that has helped me along the way. Both of my parents have been very supportive throughout this journey during covid along with my partners and ambassadors with CapEx and a shoutout to Christ Church Episcopal School and Jamie Bryant and her staff who has helped me negotiate and come up with ways to get merchandise spread around the school with hopes that once covid dies down and the bookstores open, I can have collections of merchandise distributed throughout the bookstores for many years to come. Shoutout to Jim Hendrix and Andy Coyne with Graphic Cow assisting me along the way in manufacturing my clothing. I also hosted my first pop up shop march 14th at the Empowerment Zone in Greenville SC, and Iwould like to thank Mr. Daniels for aiding me through that process.

Website: https://capitalizing-executives-capex.squarespace.com/

Instagram: incap_wetrust

Twitter: CapEx2018

Image Credits
Tyler Markinsey Instagram – Markinseygallery

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