We had the good fortune of connecting with Alexis Lior and we’ve shared our conversation below.
Hi Alexis, what do you attribute your success to?
The most important factor behind the success of Adeleigh’s Treasure is impact. Our values are Education, Resilience and Well-Being. My personal desire is to create a community around these values that brings about a measurable impact in the lives of the people we touch. I want to educate customers and clients on how to live well from the inside out while empowering them to be resilient in the face of life’s challenges. My own struggles led me to start this brand and the impact of Adeleigh’s Treasure on my life has been remarkable.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Adeleigh’s Treasure is an all-natural hair and skincare business that focuses on the growth and beauty of the hair. We use a combination of botanicals, plant-based oils and aromatherapy to formulate high-quality products that nourish inside and out. Our values of Education, Resilience and Well-Being set up apart from other brands. We focus on more than just glamourous hair, we want to ensure the health of scalp and body as well. Education on plant-based ingredients and knowledge of what works best for customers on an individual is our aim. When customers are educated they can make well-informed decisions when selecting products. Resilience is a part of my personal story that I will delve into in a moment. Well-Being is about ensuring the confidence and positive image of our customers. We want them to believe in the beauty of their crown. Their hair is their beauty, their regal existence starts with the hair and we want them to feel beautiful every time they care for their hair. My business started in 2018 after 8 months of recovering from a traumatic near death experience during pregnancy. I was 10 weeks pregnant when I became extremely ill. During the illness I was hospitalized for 10 days, bed-ridden for 50 days and experienced three blood-transfusions before losing my daughter at 17 weeks. The next day I nearly lost my life because of hemmoraging and I underwent surgery to save my life. After the loss of my daughter who was affectionately named Adeleigh; I was depressed, extremely sick and my hair & skin were in desperate need of care. I worked with an herbalist to address my blood levels and my skincare needs. Through natural remedies and the doctor’s care I began to thrive. One night while I was meditating I was given a formula for a hair oil. I made the product the next day and applied it to my hair and skin. Within two weeks there was a noticeable difference in my hair growth and glow of my skin. People asked me what I was using and how I maintained my glow. I continued to heal with aromatherapy oils and eventually added them to the oil blend. After using the oil blend for a few months; I posted it on Facebook. Within hours people started asking me to sell it and they bought it over and over again. After thinking about a name, I was inspired to name the business Adeleigh’s Treasure after my daughter who transitioned. Adeleigh means “The Royal Healer” in Yoruba. The business name means “The Royal Healer’s Treasure”. The products have helped restore customer’s hair and skin issues and given them hope. This business and the products have assisted countless people. To date Adeleigh’s Treasure has shipped products to the UK, Afghanistan, Norway, France and numerous states throughout the US. Adeleigh’s Treasure is the first product-based business I have owned. There was a significant learning curve with Treasure because I never worried about packaging, regulations or formulas. This has been a very different experience for me, but I have enjoyed every moment of it. In addition to starting the business I studied Aromatherapy and Clinical Herbalism in order to create better products. In May 2019 I became a Certified Master Herbalist and this year I started teaching Beginner’s Herbalism classes. The way I have overcome challenges is through resilience. I have always been determined to persevere and make push through to the next level of my life and career. I focus on finding the silver-lining in every challenging experience which makes it a learning experience and a stepping stone. This is why resilience is a value of Adeleigh’s Treasure. Without Adeleigh’s transition and my near death experience I would have not been afforded the experience of being sick. My sickness led to the discovery of a need for a product and business model that could serve my needs naturally and that is the purpose behind Adeleigh’s Treasure. I would like the world to know that there is beauty in every life experience we have and that resilience is always the silver lining.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting we would rent a house on St. Augustine beach and stay there for the entire week. We would eat at various restaurants on the beach including St. George Street and reggae at the Beach House restaurant. We would spend time jet skiing and doing water activities as well.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank my colleagues in Jacksonville and Atlanta for believing in the beauty of Adeleigh’s Treasure. Their love, encouragement and support is the bedrock of the company’s success. I would also like to thank Karen Bowling and Kara Barber at UNF’s Center for Entrepreneurship and Innovation. Their belief in the brand and resources have expanded the vision and capability of Adeleigh’s Treasure Inc.
Professional Images by Blue Franswa Makeup by Tavia