We had the good fortune of connecting with Alexander Morris and we’ve shared our conversation below.
Hi Alexander, is there a quote or affirmation that’s meaningful to you?
My favorite quote is “The Grind Don’t Stop”. This has become my mantra or words that I live by. As an aspiring entrepreneur, I believe this is the mindset you must have to become successful. To me, this means that every day is a new opportunity to take a step forward and become better in anything that I do, including personal development as well. We are all given the same 24 hours a day so I try to make the most of them. Whether it’s learning a new skill to help me with my business, going to the gym, or reading self-help books all of these things can contribute to being a better me.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Sports and music have always been a major part of my life. From growing up in a musically inclined family to finding love for sports and fitness at an early age. I think the main thing that sets me apart from others is my diverse experiences. competing in youth powerlifting at the age of 12, being a 3 sport athlete in high school (football, basketball, track, and field), playing college football at both the D1 North Carolina Central University and D2 level ( St. Augustine’sUniversity). Coaching youth sports age 3-18, teaching senior fitness, teaching group fitness classes. Working in parks and recreation and developing programs, and also working in corporate wellness. while also have the education to back my experience having a bachelor’s degree in exercise science, a Masters’s degree in sports management, and certification through NASM (National Academy of Sports Medicine) as a Performance Enhancement Specialist. While in grad school I discovered my place within the music industry. Although I wasn’t blessed with any musical talents I quickly learned that sports management and music management had vast similarities and since I had a love for them both why not do both. Fitness and wellness have always come easy to me but the thing that I’m most proud of is sticking with my passion for the music industry. This part of my career has not been easy it took time to learn the different aspects of the music industry and learning how the business side operates. Learning through trial and error and finding solid mentors within the industry has helped me overcome some of these challenges. The thing I would like the world to know about my brand is I plan to have a positive impact on the world of health and fitness as well as sports and entertainment as we see these fields become closer and closer over time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite places to show my friends that come into town include, Hiking at Stone Mountain and Kennesaw mountain and hanging out at Piedmont Park. As far as nightlife dinner at Posha in Buckhead, maybe drinks at the James Room or a cigar a Fellaship, and to end the week brunch at BQE. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this shoutout to my support system. This includes family, friends, mentors, and anyone that has believed in me and poured into my cup throughout my life’s journey. Special shoutout to my sisters Sierra and Juanika who has helped me tremendously with my transition from NC to ATL. There are so many people that have helped along the way to give names but I am grateful for them all.