We had the good fortune of connecting with Yasmina Travaly and we’ve shared our conversation below.
Hi Yasmina, can you walk us through the thought-process of starting your business?
My initial thought process was to create something I had always wanted to have but, wasn’t really able to find. At first, my creation was totally self-interested. The flag-inspired clothing was designed because I wanted to have some. Once, I started putting the project out there, I realized so many people were responsive to the concept. Eventually, that’s how I was able to sell to multiple crowds and, turn my idea into a tangible asset.
Alright, so let’s move onto what keeps you busy professionally?
I own TRAVALY. The brand creates and sells apparel that is inspired by national flags of different countries. Right now, our main catalog includes swimwear, backpacks and windbreakers. The concept of flag-inspired fashion has been seen before. However, what makes us stand out is that we focus on a wide range of country flags to cater to different communities. We also emphasize cultural creativity through the content we create to promote our brand.
We are currently creating a series called “Travel With Travaly” which, I am really excited about. This project is definitely going to push me out of my comfort zone and, enhance the storytelling dimension of my brand.
It has definitely not been an easy road but, it has definitely been worth it. The biggest struggles were carrying out creative collaborations, getting the level of sales expected and, negotiating with suppliers. The best way to overcome these challenges, is extreme patience, an unwavering faith and, a positive mindset (even when things go south). Mostly because businesses takes ages to succeed. So these few qualities will definitely keep you disciplined in what you do.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots in Atlanta are mainly (if not only ) food spots lol. If someone was visiting my I would definitely take them out for brunch several times. I would take them to Breakfast At Barney’s, Five Church, Gochas and Negril Village. I would also take them for a walk on the Beltline or hiking on Ramrock Mountain (not exactly Atlanta but, close).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All recognition goes to God but, I am very grateful for my the very intricate yet culturally rich upbringing my parents gave me. Because that’s the story that is being reflected through my brand.
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