We had the good fortune of connecting with Yaminah Childress, J.D. and we’ve shared our conversation below.
Hi Yaminah, is there something that you feel is most responsible for your success?
The most important factor behind my success and the brand’s success is family and community. I am a social entrepreneur who runs a social enterprise, and I take pride in working with people in the communities in which I live and work. I firmly believe that when we send out positive energy and giving, that we receive it in return without force. I love incorporating my mentoring program into my business model and working with other organizations. What’s really important to me, and that has helped my brand, is showcasing other black-owned brands. Working together, we create an audience that is mutually beneficial and creates success for everyone!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am a multi-business owner and founder of Childress Group LLC a conflict Engagement Firm, Dream It Forward Foundation a youth-service nonprofit, and YANY Beauty a cosmetic brand and beauty retailer. I want to talk to you about YANY Beauty. I started YANY cosmetics back in 2012 when I was in law school as a handmade mineral cosmetic brand. After taking a hiatus for several years to work on my other companies, I relaunched YANY Beauty a high-end cosmetic brand and beauty retailer. What sets my brand and store apart from others is we are the first black-owned cosmetic brand that is also a beauty retail store and we not only showcase our brand, but we dedicate a space in our store for other black-owned brands among other top name brands. As a social enterprise, we love partnering with other people in our community to create a space for underrepresented people and businesses. How I got here. So, I have always been a spontaneous free-spirit, and it is kind of the same when it comes to business. In 2016, I stopped giving real effort to the YANY brand because I was working on the businesses that paid the bills and everything was going great! Fast forward to 2020 and COVID. Courts closed and mediation and arbitration programs all over the country came to a fast halt. Knowing I still had bills and a family to support I thought about what industry was still thriving in today’s climate and what I could invest some of my savings into. After talking to my daughter who suggested we open a beauty supply store, I thought it was the perfect time to relaunch the YANY Beauty brand and open the store. What we found is that people still want to look and feel good during a pandemic and social distancing. We are happy to provide customers with the beauty products they want and need. Being an underrepresented minority business owner (small, black, woman) is always challenging in business. Since starting I have had no access to capital to help my business sustain or grow or large support networks. However, I am accustomed to adversity and I overcome obstacles by continuing to push forward. Our store is having a slow start, and understandably due to COVID, but remaining grateful for even having the opportunity to own a store when others are just trying to make ends meet keeps me motivated to work harder and see our success through. Start early, is one of the biggest lessons since opening YANY Beauty Boutique. I found that things don’t always happen as planned so we must plan. For example, the brick and mortar store opened in October 2020, but our outdoor sign was just installed in November 2020. That’s because I never planned for the city to have an approval process that included art and architectural committee review and then add on design, construction, and installation we were open a month with no sign and missing business. I’ll take all things into account going forward. What I want people to know about YANY Beauty is that as a brand we offer a full line of high-end cosmetics, lashes, and hair for an affordable price, but we don’t stop there. Customers can also purchase the best in skin care and hair care products from top national brands, black-owned brands, and local brands. We are happy to serve beauties online and in-store. For added convenience, we offer shipping, curbside pickup, and local delivery to maintain social distancing but our guests are welcome to come in at any time. We are a family-owned and operated brand and we treat our customers like family as well.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
For the best week-long trip, I would take my friends to some of my favorite places in the area. First and each day after, we would have to grab something to eat at some of my favorite casual dining spots including, This Is It, Pita Mediterranean, and Yuki Japanese & Korean BBQ Restaurant. Once the weekend hits post-pandemic, for a good time, we will hang out at Savoy Bar & Grill for karaoke or live music. And to indulge in self-care, we would stop at Sacred Waters Wellness and Art Studio. On our chill days, we would swing over to Shamrock lake for fishing or even just to relax and take in nature.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate my shout out to my family. First, my daughters Shania and Samia. They have worked with me in all of my businesses whether it’s being my personal assistant and media person at Childress Group, sorting and distributing toys at the Dream It Forward Foundation, or managing and providing customer service at YANY Beauty they are always by my side. Since opening the YANY Beauty Boutique, my fiancé Andre has stepped in to oversee the management and feeding program at Dream It Forward Foundation and is always there when I need him. And my little people, my daughter Sarai who is 10, and son Shia who is 4, get a shout out for just going with the flow. If I am facilitating a virtual mediation or managing finances and need some quiet time, they will do their work, watch TV, and just give mommy room to work. I can’t leave out my mom who has always been my biggest cheerleader, having someone who just believes in you is invaluable.
Other: www.childressgroupllc.com www.dreamitff.org