We had the good fortune of connecting with URBN and we’ve shared our conversation below.

Hi URBN, how did you come up with the idea for your business?
Coming from the Midwest where there isn’t a lot there, I was always the person that had these crazy ideas or always talking about what I wanted to do when I got older. Growing up I was always active from playing basketball, running track and cross country to being in a hip-hop dance group called Krucial where we were the opening act for many different artist and performed at many events, I was always involved and learned and grown from every experience I had. The day after my 18th birthday I packed all my things and move to Atlanta, Georgia to pursue dancing from taking classes at Dance 411 Studios, I met so many different and creative people and it was nice to finally meet others who I felt I could get along with, learn from and feel comfortable with. Finding my way in Atlanta I became a creative director and choreographer which I love doing I just always felt there was something else I could be doing as well. Around 2014 I started wearing all black from head to toe even the socks and underwear and I loved it. For me black is just dark and mysterious and there’s so much you can do with it, at that point URBN was always known for the all black. Jumping ahead to 2018 I started my first business in Atlanta, Georgia called BLVCOUT which is my baby! BLVCOUT is an all black clothing store and the official home of “BOY FUCK YOU” and “GIRL FUCK YOU” gear. I came up with this idea for BFY and GFY because it’s a phrase I use everyday, but in a funny way! Also, there is a meaning behind it. It’s almost a wall of defense, people myself included have gone through so many ups and downs in relationships and with people in general that these hats say I love myself and respect myself! So if you can’t handle that or respect me then back up! BFY and GFY started off as hats for myself, but then people started asking me where they can purchase one, so I started selling the hats and then it grew into clothing as well. BLVCOUT took off from there, from different celebrities wearing my brand like Tiffany Evans, Misster Ray, and Cheyenne Robinson. Also being seen on TV on Love and Hip Hop Hollywood and Love and Hip Hop Atlanta.

Let’s talk shop? Tell us more about your career, what can you share with our community?
From owning my own store to being a creative director I’ve learned so much from people and the good and the bad. When it comes to being a creative director for me it’s a true passion of mine and I’m grateful for opportunities that I have received. Currently being the creative director for Tiffany Evans and Jawan Harris is something I’m so proud of. What sets me apart is I didn’t go to school for any of this so when I come up with an idea or concept it’s strictly just coming from a creative perspective. And to see that come to life is just something I cant describe. To have these people trust me, and go with my ideas is just something I’m truly grateful for they could have gone with someone who has years in the game and knows all the ins and outs, but decided to work with me is something I will never forget and so excited about the things we have coming up. I will say things can be very challenging! I’m still learning as I go and take everything as a lesson and I apply myself in everything I do and try to learn as much from it as well.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow living in Atlanta, Georgia there is so many things you can do I’ve been here for awhile and I’m still learning about new places and things to do. One of my favorite restaurant is Nakatos! I just love that place to me it’s the best habachi in Atlanta. There a lot of cool different places here that give you a different vibe. I would recommend Revery which is a VR lounge here, there Little Trouble which is like a hidden bar but has a futuristic vibe to it. Of course we would have to go to Piedmont park. For some history we would have to go to Martin Luther King JR national historical park. But don’t get me wrong of course but the clubs and get some hookah! Everyone in Atlanta loves hookah.

Who else deserves some credit and recognition?
Mama Turner! Lol my mother she is literally the one that’s keeps me going and truly believes in me. Where I’m from a lot of people aren’t doing the same things I’ve started to do. And over the years going through trials and errors on things she has always encouraged me to keep going. I just want to make her proud that’s my goal. Also my bestfriend Cheyenne, my backbone here in Atlanta. I’m very hard on myself and sometimes I don’t acknowledge the things that I have done already, so when I’m feeling like my hands are tied or want to give up she always I’m my corner and pushing me to keep doing the things I’m doing. I wouldn’t be where I am without her. Also Misster Ray we met from an interview I did with him and ever since he has been such a good friend a support system he has really helped push my brand and I couldn’t be more grateful for him. The list can go on and on, but I’m truly grateful and blessed for the friends and support I get from everyone! So I want to just say thank you to everyone!

Website: https://blvcout.myshopify.com/collections/all/products/gfy-hat

Instagram: https://www.instagram.com/thaurbnlife/

Other: Business email is blvcout@gmail.com

Image Credits

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