We had the good fortune of connecting with Tirzah White and we’ve shared our conversation below.
Hi Tirzah, why did you pursue a creative career?
I think I would be a miserable person if I didn’t give myself the time and space to be creative. 2 goats + 2 acres is a one woman led show, so I’m responsible for creating the product recipes, deciding on the shape of each container and how I present the brand in the packaging. I find a lot of joy in creating a story with my company. As a generally quiet person, it allows me to create my ideas into a tangible object.
Alright, so let’s move onto what keeps you busy professionally?
I think I’m mostly proud of the growth I’ve seen with my small business. 2 goats + 2 acres, started off with just a random question, “Can I make this myself? Could I make it better?”. 2 goats + 2 acres, in a way is a huge experiment for me. I’ve never ran a business on my own and I’ve had to learn quickly that it’s not just creating a nice product for customers. You have to consider your price point, the quality of ingredients, marketing, time management, relying on the expertise of the talented women around me, etc. While I’m no expert, I appreciate the trial and error of it all. The biggest lesson I’ve learned is having patience and appreciating all the milestones, no matter how small. I like to celebrate each milestone but in the back of my mind I’m always thinking, “Okay, now what?”. 2 goats + 2 acres tagline is “made simply. made naturally” and in a way that’s kinda how I live my life. Life can get busy and hectic but some of my happiest moments include reading a good book, digging around the garden or spending time with my family, fur babies included.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Our first stop would have to be Hodgepodge Coffee shop off of Moreland Ave. They have amazing coffee/drinks and I’m a sucker for a good Jamaican patty. It’s a great environment filled with art and merchandise from local artists and business owners. Next we would definitely need to stop by The Beehive ATL. This wonderful boutique collective is comprised of independent designers with a focus on the local entrepreneur and is still Atlanta’s only space that is run, owned, and operated completely by the Makers contained within. The owner is a Spelman Alumna, so I definitely have to show some love! When the sweet tooth hits, Sublime Donuts near Georgia Tech is a must! If you’re looking for artisan pastries this is the place to go. And of course, you cant visit Atlanta without stopping by Slutty Vegan. You’ll forget that you’re actually eating vegan food.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my parents. From day one they instilled a drive in me to pursue the things that I wanted in life. I appreciate that they also didn’t sugar-coat the realities of life. From their examples, I’ve learned to persevere during the hard times but to also give myself the space to really appreciate the good times as well.
Nominate someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.