We had the good fortune of connecting with Tiffany Days and we’ve shared our conversation below.
Hi Tiffany, we’d love to hear more about how you thought about starting your own business?
I wanted to solve a problem for the apartment industry by providing high caliber staffing solutions while also introducing people to a rewarding career. The apartment industry seems to often miss the mark with recruiting and retaining creative talent. The Communal Group bridges the gap between sales goals and creating a lifestyle experience for apartment dwellers. It’s our approach to multifamily. We wanted to create extra support for onsite teams tasked with developing and maintaining a sense of community. This work is delicate and should never be thrown together.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
It has been a very rewarding four years after taking the leap of faith to launch The Communal Group. We have made it this far by building relationships with some of the apartment industries’ greatest operators and delivering on our brand promises. We serve as a temporary staffing solution for apartment communities in need. We curate experiences that build a sense of community. We drive traffic and exposure for new development commutes. While it hasn’t be easy the challenge has stretched me in ways I could have never imagined. As with any industry there are obstacles seen and unseen. It was the unseen for me. I’ve learned that integrity and simply doing the right thing get you so much further along. What I want the world to know about The Communal Group is that we are a safe place to train and develop a career in multifamily. Proper training goes a long way. Too many companies have adapted this sink or swim culture that leads to nowhere fast. We cultivate an experience for our agents that make them feel a part of something special. My dream is for The Communal Group to evolve into a global apartment operator for that and I can already see it happening with the bright and creative talent we attract.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my friend were coming to town the first stop off of a morning flight is going to be breakfast at The Flying Biscuit on 10th Street in Midtown ATL. After settling in we’re definitely going to do a Happy Hour or two at Tavern at Phipps, a weekend Brunch at The Southern Gentleman, games on Ponce City Market rooftop, or just have a good old time on my newly decorated patio. I will say Atlanta has some of the best mixologists in the game. When you find a good bar such as The Southern Gentleman everything else just seems to fall into place.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If it had not been for my family -Tracy, Doug, Ashley, Anthony, Alfredia, Punchie, Ruthie and a host of other aunts, uncles, and cousins, no clue where I’d be in life. Can you say PUSH? These people push and pray for me daily and I am so grateful. My #TCGSquad means the world to me and our brand is strong because of them – DJ Brixla, Chef Q, Nicki, Jordan, and every agent that has ever served our partners. In business finding a mentor can be challenging because not everyone wants to pour into you. I must credit much of my multifamily mojo to Melissa Kilpatrick-Greystar, Alonzo Grant, Jeremy Milton, David Arnow, Tom Sloan – Camden, and team Kool Source. Without these people I wouldn’t be “Multifamily Tiff” and I am grateful to have crossed their paths. Last but not least my girls, they know who they are. From the late night phone calls to the “Yaaazzz girls”, I love them all.
The Communal Group