We had the good fortune of connecting with The Outview and we’ve shared our conversation below.
Hi The Outview, what’s something about your industry that outsiders are probably unaware of?
Something outsiders of the music industry may not fully grasp is just how much “business” there really is in the music business. When you are in a band, you are essentially an entrepreneur. Sure, your music is your product and it’s important to have a good product. But having a good product will not grant you success all by itself. The days of magically being discovered at an open mic or walking in to audition for a record label are mostly over. Once you have a product (your songs), then you have to spend the remainder of your time and energy on marketing, sending emails, messaging people, networking, managing your budget and deciding where the best place to spend your money and time will be. The hard truth of business is that often a mediocre product with great marketing will beat out a great product with mediocre marketing. The music industry is no different. It matters who you know and it matters who knows you. As discouraging and daunting as this can seem sometimes, we are lucky enough to live in an age of incredible marketing, digital, and social technology. There are nearly infinite unique and affordable ways to reach people with your music and your imagination is the limit. By putting your creative energy to good use, you will always be in a position to be successful when opportunities present themselves.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We are a pop duo originally from South Carolina but currently based out of Atlanta. It feels natural to us, but a lot of people are surprised when they learn that we are brothers and have been playing music together our whole lives in some form. We’re very excited about our debut music video and EP, which were released in 2020 and we are proud of the fact that multiple songs from that EP have been featured in several commercials and TV shows from networks such as MTV and Showtime. We feel so grateful and fortunate for the positive reception that it has had and we plan on carrying that excitement into this year as we prepare to release more new music. Like almost every artist in the entertainment industry, we’ve had our share of obstacles and things that did not pan out the way we had hoped. The most important factor for us has been to never stop learning and never stop trying. With every failure we’ve had, it has always seemed like a better opportunity came afterwards, so we try to continuously be prepared for when that next opportunity arises.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Any time we have family or friends in town there are always a few things we try to take them too. We love to spend time down on the BeltLine and Ponce City Market. Prior to the pandemic, we would spend time watching our friends perform at some of the great music venues and bars that are Atlanta staples, such as Eddie’s Attic and Smith’s Olde Bar. In Marietta, on the Square there is a fantastic record shop called Sweet Melissa’s where we love to shop for vinyls to add to our collection. And when we want to get out and enjoy a little more of the outdoors, a nice hike up Kennesaw Mountain or Stone Mountain is always a good choice. Also, attending a Braves or United game is sure to be a fun time.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Our biggest shoutout in terms of overall support would definitely have to be to our close friends and family. As brothers, we have been incredibly fortunate to have parents and loved ones who have always been supportive of our music and encouraged us along the way. An extremely important mentor to us has been our friend Kevin J. Simon. He is a producer currently based in LA who took us under his wing a few years ago to help us with our first EP. He believed in us before we had anything to our name and his guidance and influence have been instrumental in helping us believe in our own potential as a band. So much of our knowledge about the music industry is a direct result of our friendship with him.