We had the good fortune of connecting with Tamoya & Taniya Ruddock & Blake and we’ve shared our conversation below.
Hi Tamoya & Taniya, what is the most important factor behind your success?
The most important factor behind our success here at Le’Aura would be consistency and dedication, my reason for this is because without doing these two things we would not be here right now. There are so many times within a small growing business where things do not work in your favor, not because your business isn’t it but because of that trail and error stage where you are learning the ins and outs of your business so failure at times is a must, but what made us succeeded was that drive of continuing (consistency) even when we were not being seen and not meeting our sales goals, we kept on going because we were only planting the seeds at this stage for something that we couldn’t see as yet. Most people will reach this stage and not see results and give up instantly, fortunately for us we were dedicated to our business and still held on and put in the work which was needed in order for us to succeed. We do admit that yes we took plenty of breaks but never gave up! So we would definitely say that being determine and still pushing with being consistent was the factor behind how we succeeded.
What should our readers know about your business?
Le’Aura all started in a small kitchen located in Brooklyn NY, where artisan Tamoya decided that she wanted to make her own body products for her 8 year old daughter, who suffered from dry skin and a mild form of eczema. As a concerned mother Tamoya was frustrated with buying products that just didn’t work or with buying overly expensive creams that her daughter would easily misplace at school. One day Tamoya researched on what natural oils and butters would work best for her daughter’s skin. Her very first product was the coco mango whipped cream. This body cream was given to family members and friends as well as used in her own household, everyone requested more. This became a hobby for her as she spent night and day making new items. It wasn’t long before the word spread about her products, and this is how Le’Aura Body Treats was born. All of Le’Aura Body Treats are handmade and made to order. One thing we can guarantee in each and every treat sold is that, we have made our products with ounces of love, none of our body treats are sent out without it, which shows in the quality of our body treats.
We want all of our customers to have a great experience, from ordering our products to receiving and using our body treats. Here at Le’Aura we want you to take care of your skin in a natural but yet vibrant way. We also want our customers to know that its ok to indulge in self-care.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite spots for a couples of years now has got to be Dumbo park/Brooklyn bridge area. My daughter and I often go to this park on sundays to walk around and view the beautiful ambiance of they city buildings and water along with the bridge. We sometimes buy ice cream bring out our lounging chairs and relax or find some activity until its time to go.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Thanks to everyone who really believed in our small business from the days of selling locally till now, we recognize that it isnt just a one women’s show and appreciated any and everyone who has showed their support to us simply just from reposting, spreading the word or purchasing our products, it means everything to us.
Shervel Thesheep Donella Williams Ashley Shann.ewart