We had the good fortune of connecting with Tammy Noel and we’ve shared our conversation below.
Hi Tammy, what role has risk played in your life or career?
To be very honest: I am NOT a risk taker. I calculate all the pros and cons before making a business decision. I dive deep into research and may take too long making decisions. I’ve definitely missed out on some golden opportunities by taking too long to make decision. However, being this way prevents risky decisions and careless mistakes. So, I take the good with the bad. Starting TableMade in general was a risk but after a lot of research I’m glad I took that leap. Moving forward, I’d love to be less risk-averse and follow my gut more.
What should our readers know about your business?
TableMade is Atlanta’s luxury tabletop rental company and it honestly started as a test. I saw a vacancy in the market and went after it. Today, we have more than two thousand collections items and executed countless events where we have serviced amazing clients.. What started as a small event rental boutique, has now blossomed into a brand, still focused on being modern tabletop retails to events throughout the Southeast. We’ll soon be launching Shop TableMade, the retail arm of our business where clients can buy TableMade items for their own home. Was this easy? ABSOLUTELY NOT. TableMade is by far the hardest thing I’ve ever done and the scariest too. Everyday is a fresh challenge and presents a new problem. I’ve learned so much but the biggest lesson so far has been to focus on you. Since starting our business, several competitors have added the same styles, at lower price points, causing duplication in the market. However, all this does is inspire us to be agile and continue to expand our inventory selections to include more exclusive and unique styles. Furthermore, it’s taught me to just be ourselves. No one is like TableMade and no could every be. Our level of service is bar none and remaining small allows to be nimble and quickly react to changes in the market.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First, we would to the High museum! I love art and truly feel like it’s the core to anything, especially business. Then, we would head up now. Atlanta is great but the surrounding cities are amazing as well. We’d have lunch in Downtown Roswell at the Roux on Canton. The oysters are to die for. We would then do some shopping at the Avalon. I love trend spotting at home goods stores like Pottery Barn or Arhaus. We’d take a break on the lawn and chat about life, family and business. We’d finish off the night at Kona for happy hour sushi and drinks.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would be nowhere with my husband, Zelon Noel. He supports me wholeheartedly and genuinely wants me to be happy while following my dreams. Zelon, I love you. Thank you for being my partner, best friend, comedian, and number one supporter.
Other: Pinterest: https://www.pinterest.com/TableMade/
Haley Henderson Photography, Hannah Forsberg Photography, Lindsay LaRue Photography