We had the good fortune of connecting with Skye Estroff and we’ve shared our conversation below.
Hi Skye, we’d love to hear more about how you thought about starting your own business?
It’s actually funny because I recently uncovered a portfolio that I wrote in college about my future. I was flipping through the pages and stopped in my tracks when I read that I predicted I would work for myself. I could not remember writing this! After graduating from the University of Georgia, I started working for companies in food and media around Atlanta (Atlanta Eats then Taste of Atlanta) and formed great relationships and skills in the world of restaurants and marketing. In the back of my mind, I wanted to have my own food show and I felt that I had exhausted all of the opportunities in the places that I was working. There was no clear path from where I was to where I wanted to go, but I knew I needed to give myself the time and freedom to get there. So, without a clear plan of exactly “how” this was going to happen, I left Taste of Atlanta and started my own business, Skye Estroff LLC. About a year and a half later, I started another business with my business partner, Willie, called Foodie Road Trip.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career path is something that is very unconventional. When I explain to people what I do, it’s not a one worded answer so it takes a minute for others to understand. I find it hard to label everything I do because it doesn’t fall under one category! Especially as a business owner- I’m doing a mix of production, marketing, social media, sales, finance and anything else under the sun! It’s not always easy to live an outside-of-the-box life, but it is certainly rewarding. I am most proud of Foodie Road Trip and getting this show to go live. I kept pushing and working toward this goal because I wanted the restaurants to be supported in a bigger way. It’s my lifelong goal to connect people through food and this outlet allows me to do that. It’s really rewarding to give people something happy and bright to watch and to hear how the restaurants and towns are gaining awareness from Foodie Road Trip.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This question is totally up my alley considering Foodie Road Trip visited Alpharetta! I would try to hit up all of the featured spots over the weekend. I would start out walking around Avalon, then visit the downtown Alpharetta scene. We would hang out at Truck & Tap for some afternoon drinks and eat lunch from whichever food truck they are hosting for the day. For dinner, we would go to Lapeer for a fabulous meal filled with oysters and allllll of the Lobster Pasta. The next day, we would brunch at South Main Kitchen, where a plate filled with Deviled Eggs would happen to make it to my table. And for Sunday dinner, we would eat a fresh and flavorful assortment of poke and sushi donuts from Poke Burri.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The show & business, Foodie Road Trip, would not exist without my business partner, Willie Giles. Willie owns an incredibly successful production company, Picture Perfect Productions, and we first connected almost 8 years ago when I was working at Atlanta Eats. We kept in touch after I left the company, but we really reconnected over a lunch meeting in 2018. Willie asked me what my goals in life were. When I shared with him that I wanted to be a food tv host, he told me in a matter-of-fact manner that I should make a pilot. This was the first time this idea felt like a possibility. We started talking about logistics and next thing you know, we’re making a pilot that was at the time known as “Small Towns, Big Flavors” which has evolved into “Foodie Road Trip”. What started as an epiphany of self-sufficiency in filming turned into a really strong business partnership and friendship.
All images by Raymond Scott