We had the good fortune of connecting with Shupan Abraham and we’ve shared our conversation below.

Hi Shupan, do you have a favorite quote or affirmation? What does it mean to you / what do you like about it?

The cost of inaction is greater than the cost of making a mistake.

Don’t let your fear of making a mistake stop you from taking your business to the next level.

This means failure to act has the potential to adversely affect the business more than making a mistake.  For me, that means doing nothing may result in a form of paralysis, limiting me to the status quo, an enemy of growth.   In other words, many times inaction results in missed opportunities that lie ahead, just waiting to be explored.  In taking that step, the entire world opens up to you and the possibilities are endless.  When you try and fail, there is so much that could be learned from that mistake, resulting in personal growth and equipping you with the knowledge and experience to grow the business in the future.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?

I am much more than just a baker, but rather a Celebration Artist who delivers aesthetically pleasing treats that tastes great as well.  That’s a key differentiator for my business.  As a children’s cake specialist, my ability to create and duplicate popular children’s’ themes into an edible work of art is key to my business.  Additionally, my ability to listen effectively, be very communicative, and establish a rapport with my clients has proven to distinguish me from my competitors. 

 I am most proud of my professional development.  What started off as a hobby birthed from curiosity has blossomed into a full-fledged business, serving more than 2,000 customers to date.   The journey has certainly been challenging along the way, but my commitment to the process is unwavering as well.  Pleasing every customer is paramount in a service business, and that goal remains elusive.  However, each incident presents a unique opportunity to rectify the issue, which we’ve done by providing refunds, credits, or free service for future events.   I’ve reinvested my profits into the business by taking continuing education courses, advanced cake decorating classes from various professionals, attending conferences, demos, open houses, and shows.   This has allowed me to learn new techniques, stay abreast of industry trends, and increase my knowledge in business operations. 

As far as lessons learned, none is as important as communication – confirming the details of an order, making sure that all parties are on the same page, keeping my clients updated on matters involving their order, and being transparent, so as to avoid any issues with the order.

At Cakes By Shupan, we’re here to serve.  We specialize in but are not limited to Children’s Cakes.  We love how playful, bright, and colorful they are.  We’re in the smiling/happy, feel-good business.  We love what we do and take it seriously.  Our motto is “We Aim to Please” and that is just what we do.  It shows in our work and translates in our reviews. 

Cakes By Shupan – Give The Gift of Taste

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a weeklong trip, where would you eat, drink, visit, hang out, etc. In your view what are some of the most fun, interesting, exciting people, places, or things to check out?

We would visit some of the historic places in Atlanta.  Atlanta has a lot of culture/history, and I would love for her to experience that.  With that being said, we would visit the Civil Right Museum, and the King Center.   We’d also tour The World of Coke, The CNN Center, check out the Atlanta Botanical Garden and depending on what’s going on in the city, we will go to a concert or festival.  Another must be to visit a few wineries and water falls in north Georgia.  Wolf Mountain Vineyards in Dahlonega has a really nice brunch, and the scenery is spectacular. For a real upscale dinner, we’ll go to The Select, and Rays on the River in Sandy Springs.

Alright, so let’s jump right in! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there a person, group, organization, book, etc that you want to dedicate your shoutout to? Who else deserves a little credit and recognition in your story?

My son Amiri Abraham who was the reason why I made my very first decorated cake.

My husband Gary Abraham who encouraged me to turn my hobby into a business.

Website: www.cakesbyshupan.net

Instagram: @Cakes_By_Shupan

Facebook: Cakes By Shupan

Image Credits
Ron Jones – only for the photos of me. I took the others that were sent earlier.

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