We had the good fortune of connecting with Sharena Loggins and we’ve shared our conversation below.
Hi Sharena, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I started this business because God told me to. After 15 years of selling homes as a successful Real Estate Broker, a high risk pregnancy and subsequent post-partum depression completely changed my life. The Regal Phoenix was created from a place that I call my rock bottom season. During my toughest times I found myself still buying and gifting crystals to my friends. Some of those same friends were the ones God spoke through with the suggestion that I sell them and share my knowledge. After months of not taking heed to God’s word, I finally obeyed and started The Regal Phoenix crystal shop. My first product offerings were crystal prescriptions I had curated for myself to heal my fertility, anxiety and lose weight. These are still some of my most popular items 2 years later.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Our shop offers healing crystal kits, crystal infused intention candles, spiritual tools and a variety of sage & incense. Everything is infused with Reiki before it is shipped to your door. Essentially we provide the tools for you to heal yourself. With the growing popularity of spirituality and crystals our business has grown quickly. Our biggest challenge has been locating reliable & ethical miners for all of the crystals we offer in store. It affects our ability to keep up with demand at times. Right now we are planning for Black Friday while trying to keep up with the continuous growth on our website and the surprise surge in sales via Etsy. Since Black Friday is exactly a week after our 2 year Anniversary, I want to do a super dope sale to spread the love and the healing!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We are going to Juicy Crab Duluth lunch as soon as they arrive, then the Trap Museum for a tour. The next day is a trip to the Botanical Gardens & the Aquarium. We have to go to Old Lady Gang for lunch and at night we have to take the kids for a ride on Skyview Atlanta. If it’s warm to play in the sprinklers in the park. For fun we’re going shopping and hanging out in Little Five Points. We have to stop by Crystal Blue and Sevananda!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I must dedicate this Shoutout to my Ancestors for it is their wisdom, guidance and protection that helped me to heal so that I can share healing with the world.