We had the good fortune of connecting with Shack Deville and we’ve shared our conversation below.
Hi Shack, how do you think about risk?
I love the thought of taking risks. If it wasn’t for risks, I wouldn’t be where I am today. Coming up, I was a bit of a black sheep. I had an unorthodox way of doing things, I didn’t quite fit in anywhere, and most of my growth at the time was the transition from trying to find somewhere I belong, to forging my own space where I could thrive. Risk taking became a part of my personality because I didn’t have a lot of support for the path I wanted to take through the creative realm. When no one would get behind me, I got out there as transparent and as raw as I could to make them see me. Every time I took a leap of faith, I ended up with something great. “Scared money don’t make no money.” At this point in my career with music, all of those choices have led me to make some of the best music I’ve ever made, and to touch a lot more people than I’ve ever imagined. It’s a way of life for me now.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Music has been an integral part of my life since I was a kid. My mother and grandmother sang in the church, I had a cousin with a indie label that taught me how to make beats, I got my hip hop knowledge and tastes from my big brother. I started out as a producer back when I was about 12 years old and learned how to use a MPC sampler and drum machine but in high school I transitioned to becoming a rapper. What sets me apart from the pack is that I don’t sound like anyone else, from my voice all the way down to my best selection for my own records. I also consider myself to be a student of the game, at a time where many don’t respect the craft as it should be. It wasn’t easy to get where I am today, however. It took a lot of sacrifice, a lot of time, and a lot of missing out to be able to put it down the way I am right now. I lost some friendships, spent a lot of money on business expenses and investments to the point where I was flat broke early on. But it was worth it. I never had a problem with taking the long way around, especially when it’s all on my effort whether I fail or succeed. I overcame these trials by reminding myself that it was all temporary, and my breakthrough is still ahead of me. When things are heating up, you have to put your head down and keep grinding no matter what you may run into. When it’s all said and done I want the world to know that DVLN International was a brand that was started with the underground in mind. No big budget, no huge representation. It came from the grassroots, and will continue to represent for the misfits and the overlooked.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate my shoutout to my mother, Veronica. She played a huge part in recognizing my talents and allowing me the room to find my way down the roads I wanted to take at an early age.
Raven Greene (New Moon Visuals)