We had the good fortune of connecting with Seth Pimentel and we’ve shared our conversation below.
Hi Seth, what was your thought process behind starting your own business?
When I started African Ginger, It was never meant to function as a brand, more of an extension of myself. It was a joke of a name that stuck quite well with people, after a few years It became a little serious in South Africa, So i figured I’d create something of it
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My work is like a weird extension, of my experiences in my world. It all started out as a cathartic release, which now functions as an aesthetic. To encapsulate the south African Youth’s existential dread. Most times. It was tough, still is, but very rewarding
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Woah, okay first on a Friday I’d get lunch at a little spot called toasted, Then head for drinks at a speakeasy Near me called Sin/Tax Head home and rest
Saturday, we’d go to a market, check out a few shows at a couple of galleries, Kalashnikov in Braamfontein or BKhz at Keyes, maybe a show at Everard Read
Head out for drinks
Call it a night
Sunday we’d head to my studio and paint all day, or go bowling
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shout out goes to so many people, definately all the artists and illustrators based/from here in South Africa, Yay Abe, Karabo Poppy, Pola Maneli, Keya Tama, Balekane Legoabe, Dirty Native Chief, Seaweed Sword, Leigh Le Roux, the list goes on
Facebook: African Ginger
Mural piece- Mirra Mirra studio for Converse