We had the good fortune of connecting with Sarah Puett and we’ve shared our conversation below.
Hi Sarah, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
Ask yourself “does this thing that I’m doing resonate with who I am to my very core?; does this business or this goal reinforce my most deeply-rooted morals, values, and the impact that I truly want to make in this world?” I believe that with any goal, it is crucial to of course begin with a strong “why,” but to also continuously reinforce that “why” throughout the different stages of reaching your goal, running your business, or performing a lengthy project. Your “why” should determine whether to keep going or to give up the idea and start on a new one. If your “why” is not strong enough, you will likely not feel the proper level of motivation deep down to continue towards your goal, you might procrastinate, you might not put in the necessary level of hard work, and you might not be able to truly stay focused. If you are doing what you are doing for a greater purpose, I believe you will most of the time feel the desire to keep going and not give up! You will not let anything stand in the way between you and your final goal. If you are doing what you are doing for more superficial reasons or without a clear “why,” it is more likely you will give up and stop trying. Remember your why and keep on keeping on!
Alright, so let’s move onto what keeps you busy professionally?
I believe what makes ABB most unique is that I keep things real and I run things 100% myself! No intern, no partner, no software or apps that handle things for me or pre-plan posts on social. (Although an intern might be necessary at some point in the future!) I oftentimes get on camera and talk about things to my followers and create content usually based upon what I am thinking and feeling and what comes to mind very in-the-moment. I like to be as authentic as possible because, well, this is real life! I also do my best to represent food/products in their most true form, showcasing what it would truly look like/be like if the consumer herself/himself were to go order that food/product. I think that this level of authenticity in how I handle my promotions/influence is appealing to people because we all deep down like to feel that we are not being “sold” something and that what is being represented is authentic. We want the real deal! This has helped me a lot in connecting with my audience and peers. This does not mean that it is always easy being authentically yourself or following your instincts as a creative! You oftentimes might feel the pressure of “fitting in” or wonder if your content should be more similar to others’ content. You might also wonder if you will lose brand deals or collaborations because of your desire to be as authentic as possible. But at the end of the day, I think it is worth it to let your truest self shine through your brand. In fact, there can only be one you and only you think and operate authentically the way YOU do.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a friend/out of town visitor was visiting Atlanta for the first time for a week, here are a few places I would have to take them/recommend that they visit and things they must do during their stay: – Head to We Suki Suki global food hall in East Atlanta to pick up some Poke Burri, Mushi Ni, and Comfort Zone by M2 food – some of the best and most unique bites in the city! – Try crazy & huge pizza slices at Jack’s Pizza & Wings in Inman Park like their chili cheese dog pizza or soul food pizza – Take a stroll down one of the Atlanta Beltline trails, of course, for something active/some fresh air and scenery and to burn off some calories from all the good food and drinks they will have! – Drinks at one of our awesome local spots like: Little Spirit, The Porter Beer Bar, Bon Ton, and Ticonderoga Club – Have some of the best desserts in the city at Bar Margot in Midtown – Happy Hour at Lloyd’s Restaurant & Lounge in Inman Park for $5 drinks and daily food specials plus their super stretchy fried cheese – Enjoy $1 oyster Happy Hour and $5 drinks at Big B’s Fish Joint in Sandy Springs – Head to The Painted Pin to play some games, bowl, and socialize – Indulge in a bit of a fancier dinner at one of our local restaurants like: Murphy’s, Marcel, Nan Thai Fine Dining, and Tabla – Have a beautiful patio French lunch at Bistro Niko in Buckhead – Appease your sweet tooth with incredible made-to-order doughnuts from Duck Donuts – Have a cup of coffee to start your mornings at one of our amazing local coffee shops like: Chrome Yellow Trading Co., Gilly Brew Bar, Xander Coffee, or Buteco – Enjoy some of the best tacos and Mexican eats around at El Rey del Taco on Buford Hwy – Have a family meal of Vietnamese eats at Nam Phuong on Buford Hwy – Feast on Korean BBQ at 9292 in Duluth – Start the day with customizable Southern cheesy grits from Huskers Cafe at The Municipal Market and take a look through the market to see what all the other vendors & food stalls have to offer – Try some Asian-Mexican fusion at Yumbii in Toco Hills – get the sesame fries and smother them in their sriracha queso – Make sure to try a burger from NFA Burger in Dunwoody – yes, they operate out of a gas station – yes, it is one of the best burgers in Atlanta! – Enjoy the scenery and open air at a beautiful rooftop at: Grana, New Realm Brewing, Gypsy Kitchen, or O-ku
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are SO many people in my circle and local Atlanta network who deserve credit and recognition for where my brand Atlanta’s Best Bites is today and what it has evolved into, as well as who I individually have become as a person and as a creative! I am so thankful to my entire community for their years of assistance, support, ideas, good energy, and positivity. A few people that specifically stick out to me as those who especially helped me kickstart my brand and motivated me to start from the ground up were: Kristen Dior Abdus-Salaam (@atlantafoodguy), Seven Chan with Poke Burri, and Chef Jaye (@chef.jaye & @gournaeeats). I appreciate them so much!
Facebook: Atlanta Best Bites
Image #7 was taken by Toast Brunch Series by PlayATL. The image of me with the coffee – the full body image – is by @bmars_shotya on Instagram.