We had the good fortune of connecting with Sarah Casey and we’ve shared our conversation below.

Hi Sarah, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
Giving up just isn’t an option, so, it is easy to decide. When I started my business, I did not have much expectations on where it would go, how quickly it would build and how amazing it could be. I began knowing I was following my dreams and I did not have an end in sight. It did not matter how slow or quickly it took off, all that mattered is that I love what I do and how I make people feel. There is no expiration date for my career. I began this journey because I have a creative mind, I love creating art with makeup. I love making people feel beautiful and powerful. When we look good, we feel good! The reaction is what keeps me going! The joyful tears, the big smiles, the speechless moments when I reveal their makeup after… that right there… I could never give up that feeling. I have so much joy in creating happiness through beauty, enhancing their beauty by bringing out their most complimenting facial features in the best way possible. My husband is so supportive of every step I take with my career, every new avenue I explore, every new look I want to try… he jumps in my chair and becomes my muse. The way my children look at me when I finish my makeovers are so rewarding. They see what it is like to truly love what you do, to work because you love it and reap the benefits of following your dreams that lit the passion within. So, to answer the question, not giving up is made easy when you love what you do.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am so proud of how far I have come in my career in the short year and a half I have been freelancing. I never saw myself becoming much more than the average person that does makeup, being a perfectionist definitely creates its own benefits and challenges. I like to set myself apart from others by providing the best customer service I can, taking my ability to the next level by pushing myself to try new things. I hand paint all of my theatrical looks, I like to use products and tools differently from how they are intended to be used. I constantly educate myself on what I am doing. For instance, if I am doing a cracked doll, I will research how porcelain actually breaks and the way the lines shatter throughout the piece so that I can create the most realistic version of this creation. I do not like to compare myself to other creatives, we are all different with our own techniques and we are all amazing for that. I am not trying to be like the hottest YouTuber, I am trying to be the best version of me that I possibly can be. For that, I’m looking forward to the future of my career. I have big dreams in this field and the possibilities are endless. As a military family, networking and building clientele has been the biggest struggle in my career. We move so often that it is hard to build a steady clientele and a name for myself. I have to essentially start over every new place we relocate to. Social media helps to make it easier with advertising and trying to get my name and brand out there, but nothing in my life that I truly want has ever been made easy. I always have challenges of some sort. Overcoming those challenges and seeing them as an obstacle that I have to find my way around is just part of it. With word of mouth, page tags on social media, amazing photographers working with and recommending me I have been able to get where I am professionally. Being true to myself, kind, laidback, honest and professional has made me pleasant to work with from a wide range of clientele’s point of view. I treat each makeover, no matter the event type, with the upmost respect. I love taking before and after photos and watching my skill grow. I study the photo that night and see what I want to work on or change for the next makeover booking. There are so many amazing artists, we each have our strong points, our differences, but we are all creative minded. I want to provide the best service my clients has ever experienced from beginning to end. I want them to feel empowered, uplifted, relaxed, confident and comfortable when we work together.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh, fun! I would start off with a cold brew from Starbucks because they make the best and we will need lots of energy for the day… I am new to the area, so, we would be learning it together. I like to take things moment by moment- not really have a plan or agenda, just stop when we see something we want to check out, do, or explore. Driving down to the beach and stop at a local bakery or a secret mom and pop restaurant. The best days are the ones spent laughing and exploring without a schedule.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would not be anywhere without my family supporting me every step of the way. Encouraging me when I struggle with positivity in my career. Giving me constructive critiques when I need a little help along the way with creative ideas. My clients that build me up with their amazing reactions, their continued support and bookings. The shoutouts they give me when tagging me on a post on social media spreading the news about my work. The photographers that chose me to work with them because they valued my creative eye, my work and my passion.

Facebook: https://www.facebook.com/thebeautyroomstudio/

Image Credits
Edward McGrath Photography

Nominate Someone: ShoutoutAtlana is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.