We had the good fortune of connecting with Safari Bullock and we’ve shared our conversation below.

Hi Safari, how do you think about risk?
I think it goes with the saying “What’s life without a little risk?” I can definitely say that I wouldn’t be where I am in my business today without taking risks. With risk there’s faith that you’ll make it to other side. And it’s so ironic because being a “risk taker” isn’t really my personality. But when it comes to business? Most definitely.

Before I started my business, I was so used to “coloring inside the lines.” Everything had to be structured and I had to have all of the answers. It made me feel so uneasy, just the thought of not being in control over certain situations. I soon realized right before I took the leap, that starting a business without taking risks, puts you in a box. But now, my business has taught me that taking risks can be a really good thing and can be well worth it, if you allow it to.

Every entrepreneur knows that business comes with A LOT of unforeseen events. Taking the leap to start my own business has taught me to bet on myself, and that everything doesn’t have to be mapped out for me to reach success. Some things you just figure out as you go along. And in my experience, it has helped with my willingness to “let go” a little bit more. Challenges still come about, and will continue to. That’ll never change. But learn to face them as they come. You’ll never know what’s in store if you don’t take that risk.

I create digital products. And for me, this meant low overhead, no inventory, and low risk. Just me, my iPad, and my talent. I’d say the biggest risk thus far in my business, has been hiring coaches and people that are further along in the entrepreneurial journey to pour into me, so that I can take my business to the next level. Entering uncharted territory plus entrusting in a more seasoned entrepreneur to lead the way, can be a big financial risk, which is really scary. But that level of risk- taking requires a lot of faith and trust that it can really happen.

Alright, so let’s move onto what keeps you busy professionally?
I think what makes me different from others in my industry is that my illustrations are specially created for Women of Color entrepreneurs. I realized that there’s just not a lot of diversity and there’s a lack of representation in imagery for Brown Girls. I just kept thinking to myself- this just shouldn’t be! As WOC we deserve to feel empowered and proud of the content that showcase to the world. When I first started my business, I was creating social media templates and then came in touch with more and more entrepreneurs that were asking for more custom illustrations, exclusive to their brand. And from there the business just grew. But I wouldn’t say that it was easy getting to this point professionally. There have definitely been bumps along the way. But I’ve found that what keeps me centered and helps me get through the mindset blocks is having people in my corner to encourage me during the good and bad times. Sometimes, the good times can bring out a little bit of complacency. And the bad times…well, can feel discouraging, like you might want to give up. That’s why I have close friends, family, coaches, peers, and even some of my clients to hold me accountable and keep me encouraged! Especially those that have been there, done that, in business, that I can connect with and lean on. Not to mention the fact that I always remember my WHY. The reason that I started the business is what keeps me going. I want the world to know that I want more Women of Color to see themselves and people that they could relate to. It’s much bigger than me: it’s the impact of helping another woman have a successful brand that reflects her vision.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hands down, Crosstown Concourse would be our first stop! There’s an endless amount of places to shop and eat there. Some of my favorite spots to eat are Babalu, Memphis Pizza Café, and Side Street Grill. And we’d definitely have to check out Art Bar for some fun karaoke (even though I can’t carry a tune). Then we’d go Downtown on Beale Street. Whether it’s a fun festival or a stroll down Riverside Drive, there’s always something to do in Downtown, Memphis. Last but not least, we’d have to have brunch and mimosas at The Liquor Store on Broad. And of course take plenty of pictures, because the setup and outdoor décor is beautiful! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

I’d like to dedicate my shoutout to my Mom, Christy Williamson, Shayla Varnado, Danielle Reid and all of the women entrepreneurs that have supported my business thus far! Both clients and mentors. I’ve received an incredible amount of mentorship throughout this journey. They’ve pushed me to stay the course, they keep me encouraged, and have definitely helped me realize my worth. I’m so grateful for my tribe. I wouldn’t have made it to this point in my business if it weren’t for them.

Website: www.bysafarivee.com

Instagram: https://www.instagram.com/bysafarivee/

Facebook: https://www.facebook.com/bysafarivee

Other: Email: hey@bysafarivee.com

Image Credits
Professional Headshot: Antoine Lever

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