We had the good fortune of connecting with Sabrina Childress-Miller and we’ve shared our conversation below.
Hi Sabrina, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?
The most difficult decision that I’ve ever had to make was to build when no one supported me. Build my not-for-profit organization at the age of 18 to help those in domestic violence situations. Build my own company when those around me said work for someone else. To write my first, second, and third book when others were afraid of its success. Build my confidence and assertiveness when everyone else around me told me that I was too aggressive. I’m a firm believer that “nothing beats a fail but a try”. As long as I gave the task in front of me my all, then I would win in the end. Being that person all the time is not easy. However, reminding others that they have the same power is what ignites my passion.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sabrina Childress Enterprises is a Public Relations (PR) agency where an internal part of everything that we do gives back to charitable causes. We’ve built an agency that goes against the grain of burnout that runs rampant in the public relations industry. We’re helping to elevate the standard of communication and excellence with the expectation that PR is possible to measure, and awareness isn’t the only metric. It’s a disservice to our industry to settle for press releases, templates, and a lack of follow-through. What sets us apart from others is the fact that we tend to think way outside of the proverbial box. Creating the trend instead of following it. We pride ourselves on keeping our clients engaged in their brand and teaching them what we know so they are never left in a compromising situation. We take initiative in preparation for the many opportunities to come. I got to where I am today because of great tenacity, a lot of spiritual guidance, and consistently learning. Reminding clients that a strong foundation is the key to longevity. When you build your brand with the right pieces, you will stand the test of time. Building a business is never easy. Recognizing and obtaining the right tools/resources to overcome any challenge was/is our key. Those tools/resources may include; training, software, personnel, time management, or finding work/life balance. The top three lessons that I’ve learned along the way are: (1) Family/Health first. Nothing will matter if you don’t have your health and your family when all is said and done. No amount of money will save your health and no amount of money will replace your time with your family. (2) Not all money is good money. Just as much as a client chooses you, you have to choose that client. Be sure the risk is worth the reward. (3)There is a myth about all publicity being good publicity. This is the furthest thing from the truth – somethings you can’t come back from. I want the world to know that I’m Sabrina Childress and I’m your favorite public relations specialist who tends to think way outside of the proverbial box. Armed with a strategic mind and a creative arts bachelor’s degree in Marketing Communications from Columbia College Chicago, I have built the career of my dreams simply by following the road less traveled.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you want to show a friend a good time when visiting the greater Atlanta area you MUST visit Tu La 2 Nail salon for pampering from celebrity manicurists Sabrina Brie’ Rowe and Sharlinda Rowe-Parker. I have a tendency to always go for red but Sharlinda introduced me to a world of colors. Even if you don’t like baseball, you have to attend an Atlanta Braves game just for the experience. You won’t be disappointed. You have to get a fried lobster tail from Suite Food Lounge and enjoy a comedy show while you lounge. Try the illustrious Slutty Vegan Atlanta for a burger (you’ll love it even if you’re not vegan). I love to laugh so a lot of my life includes comedy or entertainment is some way or fashion, so I’d definitely visit ŌAK Atlanta. It’s Atlanta’s newest, upscale, 4-level entertainment complex in Downtown Atlanta. Of course, you need to hang out and catch up in your own space, so I’d suggest a taco bar night-in using 810 Taco seasoning. Add it to any meat (I usually use lobster or ground turkey) and mix up a drink and dump as my friend Dr. Brianna Gaynor would say. There’s a theme here…did you notice? Get outside of your comfort zone.
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to Dr. Zafra Lerman. I can’t say enough about this woman. She is a powerhouse in the world of chemistry, an educator, and humanitarian. How did a world-renowned chemist and an aspiring creative meet? At the greatest institution in the higher education arena: Columbia College Chicago. Dr. Lerman was the first person of stature to influence me through sheer direction and a real-world example. She challenged me mentally and creatively. Our interactions always leave me with a sense of confidence in my own abilities to change the world.
Photos by Paul Hairlson Photography
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