We had the good fortune of connecting with Rob Hall and we’ve shared our conversation below.

Hi Rob, have there been any changes in how you think about work-life balance?
When I started coaching full time, in 2016, I worked 362 of a possible 366 days that year. I was living in survival mode. It was unbelieveable! Some days I would be in the gym at 5am, coaching athletes, before they started THEIR workday, and other days I would the in the gym until well after 10pm. It was the hustle. The grind. Opportunities and money were scarce back then, student loans and debt were piling up, my daughter was 5 years old. I felt like I had to work, constantly.

But I truly believe that that all of those years of busting my ass have paid off. Fast forward 6 years….. I work 5 days a week. I take Saturdays off. My daughter and I go to the gym on Sunday for 2 hours, and if anyone on our weight lifting team wants to train with us, they are more than welcome. Sunday Funday has become one of the most enjoyable days of our week. Atlanta Performance offers hours Sunday afternoon workouts, twice a month. The other 2 weekends, are typically for travel. I will typically run a workshop one weekend and travel with my daughter another. It’s important for me to expose her to boo travel and new experiences, at a young age. I was fortunate enough to have those experiences myself. I feel it only right to do the same for her.

Working relentlessly 6 years ago, sometimes 80 hours a week, to get my dream off the ground was absolutely worth every moment. I’m now in a position where I can work 50 hours a week, and go out of town down for a few days, knowing that our staff is producing for our athletes and that our athletes are still getting the quality training experience that we, here at AP, have been generating for nearly a decade.

I strongly encourage everyone to take their work/life balance seriously. Chase your goals with reckless abandon. We get one shot at life. We should all be doing exactly what sets our souls on fire! Everyone has something they want to do with their lives, right? Find out what that is, manifest the life you want, and go get it! If you work 40 hours a week for someone else’s dreams and to fill THEIR pockets, find a way to do the same for yourself! If you need help figuring out what that is, email me. I’ll listen!


Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Atlanta Performance is a multi-faceted health and fitness brand, nestled in the heart of the East Atlanta Village. We work with athletes as young as 8 years old and as old as 87. Through our partnerships with Village Fitness, One on One Physical Therapy, and Atlanta Sports Recovery, we are able to offer training modules for Olympic weightlifting, powerlifting, youth and university level sports performance, functional fitness, weight management, and lifestyle performance for aging adults. Additionally, offer physical therapy services, through our partnerships.

Currently, we are one of only 3 gyms, locally, that offer performance and recovery training for adults suffering from Parkinson’s disease.

We believe that it is a tremendous strength to have such fantastic partnerships with other brands across the area. A gym brand can find success with a salon or a restaurant, just by building firm and lasting relationships, with these owners and patrons. Quality relationships bring new opportunities and possibilities for all parties involved. I believe it to be VITAL to the progress and success of a community to be completely invested in each other’s success . OUR brand continues to endure because of the faith and trust that has been built over the years, and we look forward to growing and thriving, together, with our partners.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Atlanta really does have everything, don’t we? Shops, restaurants, nightlife, sports, nature, bad traffic. You really can’t miss!

Obviously we spend a lot of time in the gym, so I could see us starting our day off training, then eating at one of my favorite lunch spots, Blu Cantina, Gyro Gyro, Flatiron, or Q-mmunity. Fantastic food in the Village!

For drinks before the game, you really can’t beat Biggerstaff Brewing Company, on Edgewood. Sarah and Clay Davies are really building something special over there, with great food and craft beers brewed in house.

I’m definitely taking my friends to a Braves or a Hawks game. Nothing better than supporting the home teams!

I’m also a very avid outdoorsman. Kennesaw Mountain is an absolutely gorgeous hike, and worth the drive! As a patron of the Atlanta Botanical Garden garden, they always have something beautiful and worth seeing.

I’m not really one for the night life but every once in a while, I like to head to the Four Seasons in Midtown for drinks and hors d’oeuvres. Always a lovely experience without the hassle of loud music and rowdy bar patrons.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It would be damn near impossible to shout out every single person who has helped me achieve success, on my journey. The love and guidance of my mother, the instillation of hard work and drive to be excellent from my grandfather, my sister who reminds me constantly that I will continue to achieve, the AMAZING athletes (past and present) of Atlanta Performance, our partners at Village Fitness who have provided a BEAUTIFUL space to conduct business, Aleigh, Alanys, and Logan, my coaching staff at AP, who work SO DAMN HARD to provide our team with the best Coaching in town…

Finally, my Cub. My daughter. I do all of this for her. I want her to have the best life I can provide for her. She deserves it. She is a straight A student, plays the viola, trains 2 days a week, and shows wisdom beyond her years at eleven years old. I work hard, to set the example for her. I work hard, to set the example for our coaching staff and athletes. At the end of the day, I want people to see that we have surrounded ourselves with quality individuals who crush their goals, daily, and be inspired.

To say I’ve had a lot of help is an understatement. No one is truly self made. Everyone has someone in their life that motivates them. Everyone has a spark. I challenge your readers to find their spark, and go build the fire inside. Be great today!

Website: http://www.atlanta-performance.com

Instagram: @AtlantaPerformance

Facebook: www.facebook.com/AtlantaPerformance

Youtube: YouTube.com/AtlantaPerformance

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.