We had the good fortune of connecting with Rheuben Herbert III and we’ve shared our conversation below.
Hi Rheuben, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
The idea for my business was sort of a natural progression. I have always had a passion for music dating back to when I used to rip CDs for my friends and was a member of marching, concert, jazz, and gospel bands. Transitioning into my college years, I was known for being the person to bring a speaker to events and be on aux duty at house parties, tailgates, etc. Post college, me and a few chapter brothers started throwing alumni events for homecomings and a friend gave me the moniker “Club Rheub” for creating the club-like environment and always being down to keep the party going. One day I decided to buy a DJ controller and teach myself to mix the many playlists I had compiled over the years. My intention was to put out a mix each month to send to my friends but I quickly gained enough confidence in my ability to create a DJ business. I genuinely enjoy creating a fun environment for others and DJing has allowed me to do just that!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My attention to detail is what has always set me apart in my aspects of life. I tend to think a few steps ahead and able to think logistics that other may not consider when catering to client needs. The most challenging part of the journey has been maintaining my confidence and belief in my ability. I have been DJing a few years now and I know I am not where I want to be compared to more seasoned DJs but with my drive and ambition I know I will get there. I am not afraid to fail as that is how I will learn valuable lessons along the way. I have come to realize the only person holding you back from achieving what you want is you. Who else deserves some credit and recognition?
I would like to S/O my lovely wife for encouraging me to go for it and not hold myself back. Also would like to S/O Greg Sutton whom I was able exchange tips/tricks with as he started his DJ journey around the same time.