We had the good fortune of connecting with Renaldo Jean and we’ve shared our conversation below.
Hi Renaldo, can you walk us through the thought-process of starting your business?
Quality of life. I spent 10 plus years climbing the corporate ladder only to find myself unfulfilled and wanting more out of life. Like most people, I dreamed about one day creating something that I could be extremely proud of. Something I could hand down to my future kids. When I realized that I was yearning for more, the gears in my mind started working. I wanted to create something that would allow me to connect with people and bring my creativity to life. I decided that I had to take full control of creating that environment and a way of life that I could flourish in. So I set out with a plan and a special chocolate chip cookie recipe thats near and dear to my heart, to do just that. Was I afraid? Absolutely. But I always try to keep the “why” in the front of my mind so I never forget the bigger picture.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We’re Hella Chips Cookie Co! A name as unique as our cookies. We are famous for creating cookies that are made with real ingredients, packed with delicious treats and never lacking in the chip department! We believe what sets us apart from others is the fact that our cookies are baked to order. By doing so, we make sure that our customers get the highest quality with each order. I’m most excited about the growth and support that we get from not only the city of Atlanta but Georgia as a whole. Our customer reach has gone from inside the perimeter to touching south and north Georgia counties and cities. We will be launching our mail ordering system this year to continue that reach to all 50 states! Getting to this point was challenging at times but worth every moment. I can remember clearly, those days of doubt that helped fuel that next cookie that gets our customers excited to place an order. Learning to turn those challenging moments into something useful was a lesson that I will continue to use. Especially during these times with a global pandemic playing such a big factor in how businesses can operate. The brand that we are building is one thats based on quality and excellent service. Yes, in this capitalist environment there are always other competitors. But with us, you can rest assure that you are getting the best quality goods and service. You’ll taste the different between Hella Chips Cookie Co. and the others with every bite.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Thankfully Atlanta is growing everyday and adding new and exciting places to visit and eat. First things first, you gotta visit the Beltline starting at Piedmont Park. From there you get an idea of what the city is truly about. It’s a nice walk full of sightseeing, places to eat and things to do. MY favorite stop is Krog Street Market. They have a variety of places to eat there and cool little shops to check out. If you end there, you have to try Gu’s Dumplings. Their dumplings are sweet, spicy and delicious. Best dumplings in the city for sure! The market theme is growing here so you also have Ponce City Market which is also on the Beltline. Another place we’d definitely have to visit is Ginya Izakaya. My favorite ramen spot in Atlanta. Step through the doors and its like you got transported into a ramen bar in Japan. Authentic ramen and sushi! There’s also the classic places like the Coca-Cola Factory, GA Aquarium, Skyview Atlanta and the Atlanta Zoo. It’s easy to fill up an itinerary when you have visitors coming.
Who else deserves some credit and recognition?
I would love to recognize my significant other, Ana Galvez. She pushes me to be the best version of myself at every turn. She’s my motivator, the base of my support system, my taste tester and the best partner I could ever ask for. I wouldn’t be able to chase this dream without her.