We had the good fortune of connecting with Ray Haddad and we’ve shared our conversation below.
Hi Ray, can you walk us through the thought-process of starting your business?
I started my business (This Is Good) 5 years ago because I was sick and tired of creating videos that caused more noise. People are generally sick and tired of being treated as consumers, and the agencies I used to work for didn’t really care about being authentic. So I started showing clients how they could truly connect with their audience. And now, I help organizations that do good visually interpret and mediate the ‘why’ between what needs to be said/heard, and what needs to be felt in the heart through story.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As a filmmaker creating video content for clients, I’ve found that oftentimes clients know what they WANT but they do not know what they actually NEED. The trend is to make videos and pay so much money on it. But I want to help the client be more intentional with their investment. So a big part of what I do is work with them on what’s “beneath the iceberg” by asking powerful questions about their why. And sometimes these questions have nothing to do with video, equipment, or tech. This helps me visually interpret and mediate the ‘why’ between what the client wants to say or show in their videos, and I connect it with what the audience needs to feel.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m a huge believer that I am who I am because of someone else. And to me, the person that changed my life would be Alice Kharoubi, a film programmer at the Cannes Film Festival. Who found the talent in me that I could not see and encouraged me to do something about it.