We had the good fortune of connecting with Rashaun Pauleon and we’ve shared our conversation below.

Hi Rashaun, what was your thought process behind starting your own business?
I had no formal training at all when it came to design it was all for fun as a hobby in between going to school for animation and working. I wanted to make 1 sweater one day based off of an H&M piece I had (in hindsight it was super ugly) but my friend Asher told me I should just make it from scratch. So he bought 2 sewing machines and we would practice every day. We weren’t very good but eventually got to the point where we were able to make a basic shirt. The pattern was extremely rough and technique wise it was all wrong but i wanted to find a way to brand myself to make it seem like it was all on purpose as I learned the proper process. I had the slogan “beautiful mistakes” to go along with it. Finding the beauty in the slight imperfections cuz perfection is boring.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was designing for about 2 years mainly drawing all of my favorite designs. I had hundreds of illustrations that i wasn’t technically able to produce yet because and it was extremely frustrating because I knew i was better than what i was able to show people at the time. Eventually i was told by a friend that an up and coming designer Ev bravado was having in a pop up near me and i a should go and check it out. It was either a Thursday or Friday mid day so it was empty so i had a lot of time to talk to him. I was able to show him some of my illustrations and he liked them and asked me to intern for him for about a year. Through him i was able to work on development of some off white pieces as well as his first collection in Paris. That was my first real taste of the fashion industry. I was then able to help on set of behind the scenes for Feng Chen wang during nyfw as a dresser around that same time. Around the end of my internship with Ev i was invited to work with Asspizza and worked with him manufacturing his 2019 collection for a year. One of the hardest most stressful years of my life but also one of the most fun. Had to really push through the burn out of 3 people making hundreds of orders by hand. It was very intense. After the Asspizza tour I came back home to Atlanta and just focused on myself. I tried to take the experience i had for working for other people and the just tried to find myself. I was lost. I didn’t know what I liked or what my style even was anymore. So ive been trying to work on that and just do what came the most natural to me and slowly add those pops of color and personality on the way to finding myself. I’m still finding myself artistically. Working on. Consistency and building a world for myself where everything just works together. That’s the hardest part of any brand but i think ive come really far from where ive started. I always say fashion is all about who you know what you know and luck. Who you know gets you through the door.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I dont leave my house much but if a friend ever comes from out of town and i need something fun to do i like taking them to Andretti. They have super fast go karts. I like anything competitive. So paintball is always fun too. If we’re having a more chill day and I’m taking a girl out thats not from around here i always try to go to the Westins sundial. You got the spinning floors and you can see all of Atlanta its really cute and theres a glass elevator on the outside of the building. Or we’ll go hike Stone Mountain if we’re staying active. I’m not really a bar person but the bulkhead bars is a spot my friends like to go out to. Not really my scene but it can be cool to just change it up every once in a while. Different type of energy. We use to try and go out to these different restaurants once a week but that didnt last very long cuz theres still so much of Atlanta that I haven’t seen even though ive lived here my whole life. Lastly shopping you have to hit up No signal Atl. They have the best archived designer pieces and the owner really supports the up and comers of Atlanta. So you got to support.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Asher (@thexvi) without you none of this would be possible. Helped me take innovative and was like just do it. I also want to take a second to appreciate blu. Always seen you as an artistic rival since middle school. And for my celebrity inspirations i have to dedicate that to Virgil Abloh and Kanye west. They marked a path so people who look like me can even be apart of the conversation. The confidence and drive they had to break the barriers not only in fashion but in business cant go unnoticed. Love them or hate them they’re going to make noise and i respect that.

Website: RashaunPauleon.com

Instagram: @rashaunpauleon @no.errors

Linkedin: https://www.linkedin.com/in/rashaun-pauleon-993216158/

Twitter: @rashaunpauleon

Image Credits
Coco haung Molly Johnson Will Garlen Tahj hughes Trace Phoenix Oliver Pauleon Gerard Aislin Freypax

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