We had the good fortune of connecting with Randy and Andrea Olson and we’ve shared our conversation below.

Hi Randy and Andrea, what role has risk played in your life or career?
We have always spelled faith “R.I.S.K”. When starting a business, how much risk you are willing to take is one of the biggest factors in your success.. Taking a risk is difficult because you are not guaranteed positive results. There is no upfront sign that this calculated step is going to yield positive results for your future. Sometimes, you have to do things outside of the norm and outside of your comfort zone that, in the short term, don’t seem relevant. However, they have the potential of yielding long term results in the future.

At the end of the day, all business is is building genuine relationships and meeting the needs of the people in your community. However, to learn those needs and for people to trust you with these needs, you have to put yourself and your services in front of others and run the risk of being rejected. But, it is so important to remember that, the worst they can say is “No.” If you are rejected, the worst that happens is that you are in the same place you started. But, if they say yes, it has the potential to catapult you into the next phase of your career.

Let’s talk shop? Tell us more about your career, what can you share with our community?
We find ourselves in the art of story telling. We are inspired by the greatest story of all time, which is the story of the interlacing of the World with our Creator. Because of this relationship, every single person we meet has inherent value and a story worth telling. We’ve had the honor of telling a variety of stories from A-list celebrities, to CEOs, to cancer survivors who missed their Junior year basketball season because their chemo made them too sick to play. Every person is a web of art waiting to be unfolded for the world to see.

We have gotten where we are today because we genuinely care and see the value in the stories we have been entrusted with. The hardest part of getting to where we are has nothing to do with business. It is the emotional burden that comes with the responsibility our clients give us. If our hearts are in the wrong place or we don’t take the time to fully invest into our clients, we run the risk of misrepresenting the truth and our client’s narrative. What we do takes a lot of time, experience, and emotional energy. But, we truly believe that our attention to detail and story telling as well as our ability to see the innate value of every client is what sets us apart from others.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The beauty of Atlanta is that there are so many ways to experience Atlanta. So many cultures and ways of life are all intermingled into one perfect melting pot. If you hit Atlanta with us, you are going to get a whirlwind of activities. You can’t come to Atlanta without walking the Beltline and visiting Ponce City Market. It is also mandatory to experience the alt-culture of Little Five Points. Some of the coolest thrift stores and record shops in town. As foodies, we can’t let you leave without trying our favorite little Korean-Mex fusion taqueria, Hankook.

While all these are fun and good, we often find ourselves spending most of our time just slightly North of the city. We love to hike on one of the many Appalachian Trails. The Dahlonega Square is one of our favorite places to kick back and enjoy the slow life. And it wouldn’t be a true Olson Atlanta experience if we didn’t hit up Tap It Gainesville for a pint on Food Truck Friday followed by a fine cigar from Smitty’s Cigar Lounge just down the road.

Who else deserves some credit and recognition?
First and foremost, we believe the biggest shout out goes to God. All good things come from God. We are confident that we would not be where we are in this industry without His guidance and provisions.

We are aware that our success is a sum total of every relationship, big or small, that we have cultivated. This not only applies to our business, but also to our personal lives. There are two main relationships that have gone above and beyond that we would like to mention.

The first is our relationship with Karson Coker, owner of Meadows at Mossy Creek and Yonah Create. Karson is a childhood friend turned lifelong business partner. We started in this industry together and, even though our career paths have gone slightly different ways, our businesses have intertwined and benefitted from one another on more than one occasion. Karson is a master of building relationships and is our go-to person when we need something done. If he can’t do it, he definitely knows someone who can.

The second is our relationship with Ryan Davis, owner of Ryan Davis Photography. If you ever need a hype man, it’s Ryan. Ryan has always seen the value and quality of what we do and has no problem in sharing the success. We’ve had some awesome experiences and met some incredible people because of Ryan. It has been a pleasure growing our business alongside his and growing closer as friends.

Website: everlastingfilms.co

Instagram: @everlasting.films

Facebook: facebook.com/everlastingfilms

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