We had the good fortune of connecting with Patrick Avard and we’ve shared our conversation below.
Hi Patrick, what is the most important factor behind your success?
Building and managing relationships is the most important factor behind the success of my music production company New Level Music and my newest endeavor, Level 77 Entertainment (a music catalog). I’m in constant communication with our clients, my employees, my producers and our contractors. I want to always be cultivating those relationships. I want clients to know that whenever you work with our company, you will be taken care of and the job will be done. I want them to feel a personal connection to us. We, as a company, will always stand behind them, and in turn, they will stand behind us.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business really started as a hobby in my 20’s. I was making my own music mixes while working as a cheerleading coach. I’ve always had an ear for music even though I’ve never taken a music lesson or went to school for music or music production. I can just hear harmonies and chords. So I bought myself computer programs and just figured out how to do it.
At this time, cheerleading teams had to make their own mixes, and I realized that I could do it better than most people. So I started creating the mixes for side money. I realized very quickly that if I focused solely on this and learned how to market it, I could create a successful business.
The biggest challenges of running a music production company came when the business started to grow. There can be growing pains as you take on employees and expand. The bigger you get, the more things can go wrong. And you have to learn how to manage all that. One lesson I learned is the importance of setting goals. It’s important to know where your business is going. Keep looking for new opportunities and ways to grow and evolve. People get stuck on the day to day and that can be a detriment to their success.
New Level Music has been successful because we focus on talent. We find we really great, creative people and it’s honestly the secret of our success. The beginning of my career was about building my own success, and now I want to grow the business and create more opportunities for my employees and music producers to follow their dreams and aspirations. That’s where I get validation and it’s a big part of what drives me.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite place for pizza is The Standard in downtown Roswell. I also love a new wine bar called Deep Roots. It’s a really cool concept. You insert your card and you can buy a taste, a half a glass or a full glass of all kinds of different wine. And they have really great outdoor seating. When I want to get outdoors, I head for Big Creek Park or the Greenway in Roswell for mountain biking.
Who else deserves some credit and recognition?
I definitely need to shoutout my parents. My parents were small business owners. They owned a couple fast food restaurants and I knew by watching them, that I wanted to work for myself. Owning your own business means controlling your own destiny. They taught me that if you work hard and put your mind to it, you can grow a successful business. I also gained so much valuable experience working in those restaurants. I managed my dad’s restaurant as a senior in high school and in college, so I learned how to manage people, do the books, and the things every business entails.