We had the good fortune of connecting with Patricia Nozart-Ballard and we’ve shared our conversation below.
Hi Patricia, what do you attribute your success to?
The most important factor behind the success of ExtraordinHaire is connecting with our target audience. Weve consistently maintained direct communication with our community on a personal level so not only do they have the products and resources that they need for healthy hair; but they also feel supported along their journey.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets ExtraordinarHaire apart from other brands is our transparency and relationship with our customers. We are extremely proud of what we’ve been able to build starting from nothing and having little to no resources. Building anything from scratch isn’t easy but we’ve managed to overcome several obstacles along the way. One major key was learning how to pivot if need be. Sometimes trying something different it what’s needed to take things to the next level. We have evolved and upgraded more than a few times. We would love the world to know that there are great brands out there that you can trust. We are one of them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
New York City has some of the best food and entertainment in the world! I would start off by taking them to some lesser known spots in local areas like china town and little italy. Give them a taste of flavor and culture. Then I’d recommend seeing a Broadway play and maybe catching a show at the Barclay center. There always something good playing there. Most people will say the tourist attractions are a must but real New Yorkers know that the hole in the wall places are way better!
Who else deserves some credit and recognition?
Im eternally grateful for so many people! Im specifically gonna dedicate this shoutout to my husband and our Haire Tribe members. In 2015, my husband supported me 100% when I told him I wanted to quit my job and focus on running ExtraordinHaire full time. With no hesitation he agreed and told me to go for it. We didn’t know how successful it would be back then but he always reminded me that everything would be ok and to stay positive. I’m not sure I would have taken the leap if I didn’t have him holding me down like that! My son and he are the reason ive been able to achieve my biggest accomplishments. A lot of my ExtraordinHaire Tribe group members have also been rockin with us since day one. They’re more than just customers/supporters to me. They’re more like extended family that evolved with us over the years. They’ve stuck beside us through life’s general ups and downs, Covid, countless revamps, etc. Even though I tell them I can’t stand them all the time,(don’t tell them I said this) I’m honored, and very lucky to have them!
Website: www.ExtraHaire.com
Instagram: ExtraordinHaireLLC
Linkedin: Patricia Nozart
Facebook: ExtraprdinHaire Tribe (group)
Image Credits
images shot by Ether Media