We had the good fortune of connecting with Onyekachi Onuoha and we’ve shared our conversation below.

Hi onyekachi, can you walk us through the thought-process of starting your business?
I am a Director, my business Unorthodox Studios dealing with all kinds of visuals such as music videos, short films, professional photography, commercials, etc. We also provide services such as creative directing, editing, treatments, producing and assistance on production sets. We have worked on projects such as Young MA’s “BIG” music video, Mr. Chicken’s “Never Could” music video. Also have worked with other artists like Lil Baby, Lil, Durk, Mulatto, Rubi Rose, Eastside Jody, YFN Lucci, Fatboy SSE, A Boogie Wit Da Hoodie, Offset and many more. I came up with the name for my business being “Unorthodox Studios” to mean we are one. Unorthodox Studios become the acronym “US” which means as creatives are one in the same no matter what you do, we have no judgment or prejudice for any creative. We are all different but we are the same. Our slogan is “Ahead of The Curve”. I believe that’s what sets us apart is our passion for creatives, working in this field we are also creatives so we have an unwritten understanding with others. I understand the difficulty of having others see your vision, so with our clients, we work our hardest to produce quality just how they want it because we are passionate about this work and honestly love it.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I was born in Newark, NJ, but raised in Orange, NJ by my parents who were born and raised in Nigeria. I was raised with strong African culture and always been the “black sheep” of my family, with a passion for art and creativity. Not a lot of people make it out of where I come from, just like any inner-city poverty-stricken neighborhood. My parents didn’t understand my passion, being from another country, but they always believed in me. And with the support of my family and my drive, I began working doing small music videos with local artists in my hometown. I started with one camera and a dream, and I fell in love with it. When I was 21 years old I signed with a label and expanded my artistry to Atlanta, GA. I gained opportunities to work with some of the biggest rappers and artists today. I decided when I was 24 to go independent and it was the best decision I made and with my perseverance and true love for the art of making ideas come to life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Atlanta now so if my friend is visiting I would take him to get some real soul food from Annie Laura or if you want some real international food I would take them to Ike’s cafe in norcross for some real tradition Nigerian food. I would proceed to show him the day in the life of the metro area of atlanta which would be the battery in Marietta where they showcase nice restaurants and bars while you can celebrate around the formal World Series winners the atlanta braves and it’s atmosphere at the same time. It’s a vibe. I’m not a club going type of person. I like adventures and doing spontaneous things.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mother , sister, work partner.

Instagram: Instagram.com/unorthodoxstudios_

Youtube: YouTube.com/onyekachi765

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