We had the good fortune of connecting with Najeeb Muhaimin and we’ve shared our conversation below.
Hi Najeeb, we’d love to hear more about how you thought about starting your own business?
We were inspired to create Pride Road as a continuation of our family history in Farming and our desire to produce our main ingredient naturally and locally. By growing our own Hibiscus we use our fresh herb to produce multiple value-added products. We manage our process from seed to table – We grow, We harvest, we produce, and We sell. We thought starting Pride Road in this manner would enable us to maintain control over our products and have a competitive edge. We also knew it wouldn’t be easy, but we were willing to take all the necessary risks to start small and create a model for other potential food manufacturing entrepreneurs to start small and scale up.
What should our readers know about your business?
We are most proud of our process of growing our Hibiscus from seed and producing, delivering those products to customer tables. Farming is a calming process, it gives you a sense of victory once you see the crop you started from seed grows taller then you and produces beautiful flowers and herbs for your products. Of course this wasn’t easy, we put the cart before the horse and purchased our own manufacturing plant before farm land. Doing this allowed us to take our time with developing our products in our own facility. The challenges were the year in year out of growing our base product Hibiscus in the right location. We had to find locations in the Georgia area conducive to growing Hibiscus.
By doing so, we now grow four different strains of Hibiscus sabdariffa and each of those strains deliver a unique property in producing each of our different products.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Of course the first stop would be to Lithonia, GA to have all you can drink Pride Road soda and tea. While in Lithonia Green Love Kitchen would be the spot to catch lunch and pick up their Spicy Thai Kale Wrap. As for food, the restaurants that supported our start will be a must throughout the week, between the great sandwiches at Trend Urban kitchen to the African fusion at World Taste ATL the visit would have a wide range of tastes. Georgia has a number of natural parks and water falls my family loves to visit, but the locations we grow our hibiscus is were we enjoy showing friends and family. We find excitement in farming but we know visitors would enjoy the large lakes to fish, wooded lands to hunt, and the ability to stay away from the everyday hussle and bussle of daily traffic. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout the company that I formally worked for, which gave me the inspiration to become a business owner. My family is also responsible for my dreams and admirations, because without them I would not be who I am today.
Photo Millie and Najeeb holding Pride Road Hibiscus Tea and Soda by David Zelski Dizzy Productions, LLC All other photos taken by Pride Road.