We had the good fortune of connecting with Nadia Sharís and we’ve shared our conversation below.
Hi Nadia, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
Hands down would have to be me deciding to do a 10-day detox.
I was scrolling on the gram and ran across a page called @iamsurvivingvegan. They were promoting the detox and addressing how the food we eat impacts every decision we make in life. Although I’ve heard this idea before, for some reason, that day, it hit different.
I was inspired! So I signed up and lost 18 lbs eating nothing but raw fruits and veggies. Being too impressed with my mental and physical transformation, I never went back to eating meat or dairy after that. On top of that, 30 days later that same company became my client.
The detox showed me that my business and lifestyle could be deeply aligned. The transformation from the detox converted me from a regular marketer to a “holistic” one
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
LOWKEY Communications is a Holistic Marketing Agency that helps wellness brands build and drive creative marketing strategies to build deep connections with the dope and conscious community. We help our clients understand their connection to everything around them: their team, customers, community, and legacy. We specialize in “WHOListic” brand storytelling which is why the companies that work with us increase more than just sales, but global impact. At LOWKEY Communications, we value results more than recognition—hence, one of the meanings behind our name.
Most marketers focus on selling the product or service using digital marketing strategies to reach wider audiences, but we have a different approach. While we DO use integrated marketing strategies, we don’t focus on the selling, but rather “the solving”.
Our most successful work has been with our client, Surviving Vegan. In less than two years, we’ve helped them build strategies that brought the company from $1 to almost $4 million dollars in revenue. That’s huge for a small, Black, vegan brand during the pandemic. More importantly we brought attention to the bigger problem in Black and brown communities: the lack of holistic healing. Driving that message, along with digital products, is what truly brought them rapid success.
The legacy LOWKEY Communications is creating (especially within the communications industry) is that marketing doesn’t have to be toxic. We don’t have to scare or trigger people into buying things they don’t genuinely believe in, nor do we have to use people’s weaknesses to feed their impulsive addictions. Marketing can be pure. It can be invested in people and not just the dollar.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Atlanta is one of the best places to try phenomenal vegan food! Some of my favorite places are all in the West End. I’d start by taking bestie to Wadata’s (grab a sea moss smoothie and spinach patty), then Tassili’s (for the best raw vegan kale wrap and spicy popcorn), and and finish off with Vegan Dream Doughnuts (for exactly what that sounds like).
To network with like-minded business owners, drive bestie over to The Gathering Spot (TGS).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I refuse to be a CEO (Chief Everything Officer), so I truly have to shout out my village!
I have great support from my family and my ancestors (because they be looking out)! I have a few girlfriends that feel like sisters (they know who they are). They’ve called me at my lowest, held me accountable and refueled me. I have an enormous amount of gratitude for my alma mater Florida A&M University, for raising me into the go-getter and go-giver that I am today.
And then there’s this book called “The 4 Agreements” by Don Ruiz…nuff said!
Linkedin: Nadia Sharís