We had the good fortune of connecting with Muff The Producer and we’ve shared our conversation below.

Hi Muff, can you walk us through the thought-process of starting your business?
My process behind starting my own business wasn’t straight to the point like others. I started making music and realized it was a passion and I wasn’t thinking about the business aspects in the beginning. Working on my craft and soaking up information on how to monetize my music led to me forming and structuring my business in order to receive money/royalties, etc. from my music. I didn’t start forming my business until I had a solid product that was ready to be sold. So, I spent the first few years in my career to build my sound and work on the fundamentals of making music. Once I had the product, I began making solid relationships with companies that could work on my behalf to collect royalties, report stats, data, etc. Having a solid product and real relationships were my the two main steps that I took to start my own business.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a Music Producer. My art consists of making beats in the range of hip hop, attending recording sessions with managers, and building real relationships with other songwriters and artists. What sets me apart is my willingness to learn. Soaking up information and studying the game allows me to be mentally prepared and it also makes me aware of who is the room and how to conduct myself in the room. This is a cheat code in my opinion because it gives me an advantage to be able to understand the business that I am in and the music business culture. Lastly, my tenacity to get better is also what sets me apart too. I treat my art like a sport. I push myself to my limits, work on my weaknesses, and I put in long hours of making beats daily. I’m most proud about my recent placement with King Lil Jay “First Day Clout” that did 2.7 million views on youtube. The music video was trended up to #6 in the US. I got to where I am today by having faith in myself and by putting my music out in the universe for others to react to it. I understood in the beginning that having my music on my hard drive, collecting dust, wasn’t going to get me anywhere. So, every opportunity I got to push my music out to the masses, I did it. Accomplishing the things that I accomplished definitely wasn’t easy, but I overcame all challenges because I never quit. The main lesson I learned along the way is never make your move too soon. Always do research and always be patient. Great things come to those who wait. I want the world to know that I am living proof that you can turn a passion into reality and be an inspiration to lives all around the world. As long as you keep in mind your “Why” as of to why you are doing something, you’ll have all the tools you need to succeed.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Food Places: 1. Miyabi’s
2. Olive Garden
3. Poke Bro’s
4. Tropical Smoothie

Drinking Spots
1. Wet Willie’s

Fun places
1. Carowinds
2. Frankie’s Fun Park
3. Top Golf
4. Paint Ball Field
5. Beach

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to shoutout the Heavenly Father himself because without him I wouldn’t be here today. He has been making a way for me since the beginning and I truly believe he is the reason for my success. I also would like to shoutout my grandmother Mary, that passed along the way. She is also the reason why I am going my hardest because in her last days I was be making beats in here house all while assisting her when she was on bedrest. Later that week, I traveled to G.O.T. Sounds Studio to work on music; she past away a hour after I arrived. That hurt I felt is what drives me and gives me that extra momentum to overcome any obstacle that I may face. Ever since she passed, every month in 2022 I accomplished something big. January, I got the opportunity to meet Nyketown Ju at G.O.T Sounds Studio. February, I landed a Placement with PG Ra. March, I was able to distribute my music production to 33 state departments of corrections, the District of Columbia, Puerto Rico, and 32 of the largest city/county prison facilities. April, I landed a Placement with King Lil Jay, who recently was released from prison and did 2.7 Millions streams on Youtube alone. Lastly, I want to shoutout my family and the whole State of South Carolina for the love and the support.

Website: https://ayomuffyougoinup.com/

Instagram: https://www.instagram.com/ayomuffyougoinup/

Youtube: https://www.youtube.com/channel/UCVgT5vzv_eJG56w3848jUTg/videos

Image Credits
Image Credits Shot by J Benzo instagram: https://www.instagram.com/studio119photos/

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