We had the good fortune of connecting with Miguel | Anthony Ortiz | Fioto and we’ve shared our conversation below.

Hi Miguel | Anthony, what is the most important factor behind your success?
The most important factor behind our brand is making original content with original people. We aim to amplify the voices of those who have something interesting to say or a unique perspective on a topic and support their voices with an innovative take on storytelling and filmmaking. We believe the success of our brand comes from this genuine relationship between content creator and distributor. Our viewers are attracted to our niche and aesthetic, giving us the liberty to push our creativity in non conventional ways.

Let’s talk shop? Tell us more about your career, what can you share with our community?
In 2018 we wanted to take a leap with Instagram TV, we saw an opportunity to give access to short form content without having to leave your favorite application. As filmmakers we took it as an opportunity to place our skills in micro-content that was easily digestible to a viewer, a great exercise coming out of college. As emerging entrepreneurs, we saw IGTV to be a way to take the idea of a “distributor” into our own hands. We could source our own materials along with other content creators and establish a brand that dedicates itself towards individuality.

Together the founders, Miguel Ortiz, Katherine Fana and Anthony Fioto, sat down and structured the idea of a television channel existing through the framework of IGTV, giving an audience weekly scheduled programs at 7pm via our Instagram page. One of our biggest challenges was finding content creators to understand and believe in what we were molding with our vision. Our pitch was this, “If you had a tv show, what would it be about? What would you want to say?”

Together the creators and ourselves focused on storytelling, marketing and production for their series. Through those creations we found a tremendous amount of heart at the core of each of us as we faced a lack of financial resources, scheduling conflicts, moonlight editing and the cold NYC months. TheTelly is completely self-funded, so every show you see was built with money from our own pockets and sweat on our backs. That is why our passion has truly been our best asset in pulling overnight shoots and guerilla style shooting on the streets.

But we have a saying here at TheTelly, that started from one of our biggest supporters and producer on some of our shows Leon Ramdeholl, A.F.T.S which means Anything For The Shot. We collectively do anything to make sure we achieve what we envision for ourselves and our products. In the moments when the hours are weighing on us and our computers are failing to keep up or we have to switch the location of a shoot, repeating to ourselves “A.F.T.S” provides us with hope, focus and liberation.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of the best things about shooting in different locations throughout the city are the hidden food joints and activities you discover. Our show Hood Snax has taken us to A&A Bakery in Brooklyn, Miss Favela’s in Williamsburg and Deli’s in East Harlem, all recommended spots to try anything they have on their menus.

If you’re interested in an activity, hit up 6line, a Bronx native florist who will take you around, planting flowers and drinking his own beer at the Bronx Brewery. Or check out Wavy Bagels, a New York Producer, playing at local bars and venues throughout the city. Head to Mrtyle Ave in Brooklyn, link up with Cyberloft’s Cedrick Hoyle and go to Mood Ring after a photoshoot. Get into a selfcare day with Washington Heights singer Victoria Ortiz, as she takes you through the neighborhood. Or catch us, TheTelly, at one of our favorite bars in the city, Birdies. Who else deserves some credit and recognition?
It goes without saying that TheTelly wouldn’t be here without our content creators. Our content creators have been the engine of this machine with their dedication, creativity and audience. Each of them have brought a different nuance to TheTelly while our job at the head was to keep our theme cohesive.

Some of our biggest viewership came from our creators with a dedicated following and creative circles like Oshton Cox, Ashley Arthur and EJ White. By bringing in vibrancy with some of our creators like Tiffany Carvalho and Dierra Bynum-Reid we were able to shine light on some of New York’s hidden figures and locations which contribute to our genuine New York style. Of course, we couldn’t be anywhere without the talented filmmakers who brought such quality to our channel, like Nang Vann, Alexsa Tolentino and Adiana Rivera.

Over the past two years we have all become a family that continues to grow and learn from one another, allowing ourselves to strengthen our love of creating content.

Website: thetellychannel.com

Instagram: https://www.instagram.com/thetellychannel/

Twitter: https://twitter.com/thetellychannel

Youtube: https://www.youtube.com/channel/UCs6Jb34XKB6jMWBIiVcpH7g

Image Credits
Image 1 – Hood Snax Poster: Photographer – Miguel Ortiz. Photographer Editor – Miguel Ortiz & Dierra Bynum-Reid Image 2 – TV Banner Poster: Photographer & Editor – Anthony Fioto Image 3 – Bodega Knights Poster: Photographers and Editors – Katherine Fana & Miguel Ortiz Image 4 – He Said, She Said Poster: Photographer & Editor – Nalin Springer Image 5 – Humble & Hustling Screengrab: Photographer & Editor – Adiana Rivera Image 6 – Tune IN Poster: Photographer – Anthony Fioto. Editor – Miguel Ortiz Image 7 – Love Is Screengrab: Photographer & Editor – Kilpatry Montes Image 8 – Salt + Sugar Screengrab: Photographer – Anthony Fioto. Editor – Alexsa Tolentino

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