Meet Miesha Washington | Candle business owner

We had the good fortune of connecting with Miesha Washington and we’ve shared our conversation below.
Hi Miesha, is there something that you feel is most responsible for your success?
The most important factor behind the success of a candle business can vary. Its starts with the foundation which is the wax. Using premium wax, fragrances, and wicks can significantly improve the quality of your candles, making them more desirable to customers. Consistency: Ensuring that every batch of candles meets the same high standards helps build trust and repeat business. Creating a strong, memorable brand that resonates with your target market can set your candles apart from competitors. Providing excellent customer service, including fast and reliable shipping, easy returns, and responsive communication, can enhance customer satisfaction and loyalty. Engaging with customers through social media, email newsletters, and events can foster a loyal community around your brand. Adopting sustainable practices, such as using natural ingredients and eco-friendly packaging, can appeal to environmentally conscious consumers and set my brand apart. While all these factors are important, the most critical factor often depends on the unique strengths and focus of my business. For many successful candle businesses, the combination of high-quality products and strong branding tends to be the foundation of my success.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m most proud about Offering custom candles for special occasions (like weddings or corporate events) that have received rave reviews. Receiving heartfelt testimonials from customers who love your candles and share how your products have added to their home ambiance or special moments.
I want the world to know that at the heart of our brand is a genuine love for what we do. Every candle tells a story, and we are honored to be a part of yours.
How did you get to where you are today professionally. As I look to the future, I am excited about the possibilities that lie ahead. I plan to expand my product line, explore new markets, and continue to build a brand that brings light and joy to people’s lives. My journey is a testament to the power of passion, perseverance, and the unwavering belief in one’s dreams.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
anyone that was coming to visit I will definitely have them see the Botanical gardens at night and during the day take them to roof top of Ponce City market where they can enjoy the city view, a variety of different food and drinks.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and friends have been my unwavering support system. From encouraging me to pursue my passion to helping with late-night candle-making sessions, their belief in me has been a cornerstone of my journey.
Instagram: Essencewithesha
Other: Essencewithesha@gmail.com