We had the good fortune of connecting with Meredith Eble and we’ve shared our conversation below.
Hi Meredith, how do you think about risk?
One of my all time favorite sayings that seems to pop up when I’m feeling doubt or weakness is, ‘”It’s Impossible,” said pride. “It’s risky,” said experience. “It’s pointless,” said reason. “Give it a try,” whispered the heart.” – With this I find that I always try to follow my heart, without risk, there is no reward. Are there days that I fear failure and are there days that I feel that the world in crumbling around me? YES, especially while trying to navigate a small business during a worldwide pandemic, but no one can do it alone. Build a community and a team that are willing to take these risks with you. Find those that lift you up and keep you encouraged on the hardest of days and celebrate with you during the smallest and biggest victories!! Risk is scary, but to me not taking the risk is even scarier. As a mom and a mentor to young women I want to teach those around me to be brave, take the risk, work hard and when it gets tough, hustle harder.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a double franchise owner of fab’rik boutiques. The company’s mantra is “high style, with heart.” That mantra is what made me want to invest in the brand. I want to lead with my heart and make women feel beautiful from the inside out. I want my stores to be a safe place to land on the good days and on hard days. I don’t want to be a place that “just sells clothes,” I want to make a difference in someones life just by knowing their story. Here is a little bit of my story – My husband and I opened my first location when I was 26 years old, fab’rik East Cobb and my second 4 years later, fab’rik Avalon. I am coming up on the 10 year anniversary of fab’rik East Cobb and so much about me has grown over the last 10 years. I have 2 incredible children, Jack (3.5) and Chandler (1), they have become a daily reminder of why I took the risk to become an entrepreneur. Growing a family after operating my stores for 7 years has been my biggest challenge. Transitioning my role as a full time business owner to full time business owner/mom has brought on the struggles of work/life balance that I wasn’t prepared for. I grew up with a single dad that owned his own business, I remember as a young girl doing my homework or playing at my dad’s office after school and on the weekends, it was a home away from home. He never missed a sporting event, coached all my teams until high school and was always there for drop off and pick up. Having his own business gave him the flexibility to be there for his family but I know now that it didn’t come without sacrifice. What I didn’t see were the late nights and early mornings catching up on the work that needed to be done. I didn’t see the mid day hustle to cram his schedule so he could be available for us later. I didn’t see all the other sacrifices he made to provide for my brother and I. I can thank him for this journey that I took, he made it look easy, he made the risk the reward. My point of all this is that there is so much more to a brand or to a store front. Most of the time there is an owner hustling to find the balance, an owner working at all hours of the day and night to inspire those around her, there is an owner working tirelessly to be a leader inside the home, in her businesses and in her community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots OTP change depending on the “guest” list. As a new(er) mom I try to find the time to recharge with my girlfriends or hype team as we call each other. If we are mixing the week with and without kids I would say Avalon has so many wonderful spaces for adults and kids. We can let the kids enjoy the sunshine while we shop and dine. fab’rik Avalon has options for “girls days” and “girls nights,” we provide cocktails, discounts and private shopping for the ultimate VIP experience. When my girlfriends are in town that is always our first stop!
Who else deserves some credit and recognition?
How does one even begin to give credit to one specific individual when trying to run 2 boutiques, be a mom, wife, friend, daughter and all the hats that a woman wears? It truly takes a village! If I have learned anything in the last 10 years, since I opened my first store, it is that HELP is ok to ask for!!! Build a team in your business that works hard because they love what they do, seek advice from your business partner, wise council of clients and friends, find a mentor that holds you accountable and pushes you to do and be better than the day before. Among all the people I could shoutout, there are two that need the biggest applause. I am beyond thankful for my two Managers, Jade Curry (fab’rik Avalon) and Sarah Brown (fab’rik East Cobb) for their unwavering support and dedication during the Pandemic. They deserve all the credit for getting us through this last year. They hustled hard, never gave up hope and helped me push through the hardest days.
Instagram: @fabrikeastcobb @fabrikavalon
Facebook: fab’rik East Cobb, fab’rik Avalon
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