We had the good fortune of connecting with Maxine Owusu and we’ve shared our conversation below.
Hi Maxine, can you walk us through the thought-process of starting your business?
I started Shea Seasons as a solution to a problem. As a new mom, I encountered a common issue with my daughter having skin irritation and eczema. After using multiple over the counter products with no improvement, I combined my medical and cultural background to create soothing and hydrating body butters with the base being Shea butter. The additional oils in my whipped formulations provides hydration as well as anti-inflammatory properties which helped with the skin concerns unlike other products on the market.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Shea Seasons is a lifestyle brand that celebrates Culture & Self-care. Being a physician and a working mom, I understand the need to take care of yourself outwardly and inwardly. Shea Seasons was created to solve a skin problem and eventually expanded to include everything from lounge wear, beauty, and accessories all with one mission to celebrate and appreciate the motherland.
As a small business owner with no family/friends in a similar industry, the journey has been tough and at times discouraging. I remind myself to gain more knowledge in this industry, show up as my authentic self with my business and stay consistent. I am learning to use the power of social media to connect with experts to help with the growth of my business. I have learned to ask for help, persist when times get tough and pivot when needed.
I want the world to know that Shea Seasons cares about authenticity in every form from our ingredients, to fashion inspirations to message. We want everyone to feel comfortable with who they are and make themselves a priority. We are also moving into the next phase of collaboration with giving back to the community in Ghana.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I have been in Atlanta for 5 years now .I am a big foodie(love brunch) and love to self care experiences. I love the Four Seasons/Waldorf for a luxury Spa experience. For food : Skylounge, Ike Cafe & Grill, Negril & C.Ellets .
Who else deserves some credit and recognition?
Augustine Agyapong (Finacial Advisor and Tech Support for Shea Seasons )
Atta Junior Linden Bloom Photography-Lydndsey