We had the good fortune of connecting with Max Hall and we’ve shared our conversation below.

Hi Max, we’d love to hear more about how you thought about starting your own business?
My business began slowly, over a period of time, as an extension of the lifestyle I’d already established. In other words, if I didn’t have my business, I’d still be spending just as much time creating videos, films, and music – I just wouldn’t be making any money. I can’t recall a decision or a thought process or a pivotal moment – only a slow transition from making videos all the time for no money to making videos all the time for the occasional paycheck. In fact, I’m still in the middle of that transition! In a few years from now, I hope to look back at today with thankfulness for how far I’ve come.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As someone who is pursuing multiple passions, my professional life is all about balance. Learning how to properly distribute time is an art itself. So, getting to the point at which my art is profitable has required a significant amount of strategic juggling. I have to ensure that I am spending the majority of my time on the thing which happens to be most profitable at the moment, while still leaving room for passion projects – which always exist under the surface. I still have a long way to go, so I’m excited about the future. On the film side of things, I have some exciting short film projects coming up in 2021. I’m also involved in some bigger TV projects, and I’m developing several feature films. Stay up to date with these projects on my Instagram and YouTube! On the music side of things, I’m working on some exciting projects with my band LOOKiT. Since we can’t tour in person right now, we are releasing a series of online videos in which we perform new songs. The first series was called “Live From The Computer”, and it was comprised of primarily electronic songs. We’re in the middle of the second series, “Live From The Basement”, which will be comprised of acoustic songs. We’re also writing for our next big release – an album. Stay up to date with LOOKiT on YouTube, and all streaming services!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a coffee shop enthusiast. Here is a non-exhaustive list of the best ones in the state of Georgia: BRASH Coffee Chattahoochee Coffee Company Queen Bee Coffee Company (in McDonough) Safehouse Coffee Roasters (in Griffin) Dr. Bombay’s Underwater Tea Party Starbucks (just kidding) Dancing Goats Coffee Bar Hodgepodge Coffeehouse Cafe Intermezzo Ebrik Coffee Room If you happen to get tired of coffee (that makes one of us), then good restaurant options include Antico Pizza, Ton Ton Ramen, and Pasta Max in McDonough. Shoutout to my girlfriend, who is even more of a coffee enthusiast than me, for helping me answer this question!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
If I listed all the people, podcasts, YouTube channels, organizations, and books which deserve a shoutout… this answer would turn into a book itself. Here’s the abridged version: ALL of my family members, industry mentors, and personal relationships have been extremely supportive and helpful. There are many YouTube channels and websites (like Film Riot, Video Copilot, Red Giant) which provide endless inspiration and education for young filmmakers like me. My favorite books on the craft include In The Blink of an Eye by Walter Murch, and Making Movies by Sidney Lumet. Scriptnotes and DGA’s The Director’s Cut are podcast essentials. These resources are all shoutout worthy!

Website: https://www.maxhallvideography.com/

Instagram: https://www.instagram.com/maximum.effect/

Facebook: https://www.facebook.com/MaxHallVideography

Youtube: https://www.youtube.com/c/MaximumEffectMedia/

Other: Check out my music (LOOKiT) here: https://album.link/JtB8S6BdCSTFc And here: https://www.youtube.com/channel/UCh8Clmsxdun0eUYogyLXE4g/featured

Image Credits
Matthew Grimes Media

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