We had the good fortune of connecting with Lorelle Oliveira and we’ve shared our conversation below.

Hi Lorelle, how has your work-life balance changed over time?
My outlook on work life balance has intensified tremendously. I value my time with my family and truly cultivating peaceful spaces in my life. Although I love creating content, maintaining my brand/ business and also, flying for a major airline, I’ve always made my family my number one priority. I think too often we sacrifice the aspects of life that are truly important for the demands of capitalism. Yes, financial stability is important but I understand very clearly that when this life is over, material things will mean nothing. The memories I’ve made, the time I’ve spent thinking and enjoying the fruits of my labor will be what remains. I think every entrepreneur should truly prioritize their time to reflect what’s important to them. For me, my husband, daughter and I spend a lot of quality time together. Even during the week when our schedules are hectic, we MAKE THE TIME.
Alright, so let’s move onto what keeps you busy professionally?
I am a writer, lifestyle influencer, and podcaster. What sets me apart is my ability to authentically create content that reaches people on a deeper level. In 2019, I wrote a book “If Grief Could Talk” (available now on AMAZON) after losing my father to ALS. I realized that so many people were suffering from the heart wrenching trauma of death. I wanted to put words to their stories and to my own. As a lifestyle influencer, I’ve been able to create content for brands and campaigns that I identify with as a consumer and share them with my audience. It’s been a true introduction to entrepreneurship. I don’t have a team, rep or agent. It’s my husband and I working side by side to constantly produce quality content and execute high level projects. I’ve been able to work with brands like ClearBlue, Kohl’s, MoveOn and many others. I co-host a podcast called “Art of the Funny Girl” (available everywhere) with my sister, Rayna that aims to promote laughter and joy in unfavorable situations. We are truly ourselves on this platform and it is very liberating to share our experiences with our listeners. When my dad was sick, my sister and I had to take an extended break from our podcast to take care of him. We cared for him for 8 months and then he passed away. It was hands down the most life altering experience I’ve ever encountered. I’ve spent the last two years recovering mentally, emotionally and professionally from his tragic loss. The lessons I’ve learned are: don’t box yourself in. Sometimes we have so many gifts and ideas and we feel like we are limited to just one. We are not. We are multifaceted and capable of achieving whatever is in our hearts if we do the work! The greatest challenge I’ve faced is being able to overcome fear and failure. I had to understand that you have to START even if you’re afraid. Send the email. Pitch the idea. It’s always worth it.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take my best friend to Ponce City Market to walk the belt line for sure! Love the scenery and the vibe. SkyLine Park for afternoon hangout There’s a black owned food truck called “Love At First Bite” that has jerk chicken fries and jerk chicken phillys —- A MUST HAVE. One of my all time favorite places to eat is Poor Calvins! Lobster Fried rice, please! We would for sure have drinks and okay games at Punch Bowl SocialThe Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout my husband, @thegregsherman. He is a full time teacher and real estate agent. He has believed in me from day one and ALWAYS encourages me to pursue my dreams. Without his unwavering support, I would not be able to thrive the way that I do.

Website: Justtlo.com

Instagram: http://instagram.com/justtlo

Twitter: Twitter.com/justtlo

Other: Link to purchase my book: https://www.amazon.com/If-Grief-Could-Talk-through/dp/171012315X/ref=mp_s_a_1_3?dchild=1&keywords=if+grief+could+talk&qid=1612338026&sr=8-3

Image Credits
Photo credits: Giles Williams @whoelsebutgiles

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