We had the good fortune of connecting with London Elixir and we’ve shared our conversation below.
Hi London, do you think college made a positive impact on your life and career? Do you think it was worth the price tag?
I definitely feel college made a positive impact on my life and career. My story is a little different. I initially graduated from The Ohio State University with my B.S. in Computer Science & Engineering. Although my 1st degree was not music related, I was able to use the money I made in the I.T. field to fund music production school and all of my music endeavors until I became able to music full time. Thankfully, I had a full ride to Ohio State so I graduated with no debt initially. I did have to pay for my music production school, though. I attended The Recording Connection and it was well worth the price tag. It is extremely important to become educated in the field you wish to pursue. I was able to learn, grow and establish industry connections, because the school paired me with a studio in my area. I would definitely recommend college. It’s an investment that will have a positive benefit on you and your career.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I produced various genres. Anything from pop to funk to trap to hip hop, even holiday music! My unique sound is a modern-day feel-good vibe. I love to create music that makes people want to get up and dance. Music is therapy so I try to create music that can boost your mood. My EP, “Listen to M3” is a perfect representation of my personality and sound. It’s available for streaming everywhere and features amazing artists and musicians. Staying resilient is a major key in this industry. Being an entrepreneur, has a different type of pressure but it comes with a freedom that makes it all worthwhile. I’ve learned to never get too high or too low. Take every thing day by day and always be appreciative for the blessings you already have. Keeping God first is the main thing that keeps me going. I love working with independent artists. Not only do I help create a specific sound for each artist I work with, but I also help new artists to understand the business side of the music as well. I also give music production lessons. I specialize in Logic Pro X but I also work with Maschine (and ProTools for audio engineering). My main goal is to continue to be a light in the music industry. I hear a lot of horror stories about people working with different producers and engineers so I want people to know that they will always have a great experience when they choose to work with me. I care about the relationship as well as the music so I work with integrity in every situation.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely take my friend to the little 5 points area. I love the vibe there and all of the art/graffiti and shops! The aquarium is also pretty cool. We would have to eat American Deli, Golden Krust and the gelato dessert at the kiosk inside of Lennox Mall ! Of course, I would take them to the studio as well. Legacy Pro Studios in Jonesboro is my home – the staff is amazing and they’ve become like family. Most people want to go to the Trap Museum when they come to town so I know that would be on the list as well.
Who else deserves some credit and recognition?
I would love to give a HUGEEEEEE shoutout to Joey Gurwin with Oranjudio Recording Studio in Columbus, Ohio. Oranjudio was the first studio I interned with and Joey is one of the owners. I learned so much about audio engineering and the music business from him. I live in Atlanta now, but whenever I go to Ohio I always catch up with Joey and get advice from him. He is a great engineer and musician, but most of all – he is a great person. I am so grateful to have him as a mentor.